CREATING MOVEMENTS, NOT MOMENTS
Influencer Marketing
World Animal Protection UK – #TheREALCheekyNandos
Commuters show Nando’s their Red Cards by World Animal Protection #TheRealCheekyNandosEditorial free to useCredit – TheRealCheekyNandos by World Animal Protection… Read More
Neato – #MyHappyMess
Launched insight led campaign to encourage the UK to embrace their mess. We wanted to challenge the perception of perfection and showcase the reality behind the show home, the HappyMess! Read More
SodaStream – #FightPlastic
To create a movement around this issue, we developed an always-on programme of initiatives, which communicated SodaStream’s precycling message in an authentic way. Read More
Etsy – #EtsyForYou
For Christmas 2017, we created the campaign #EtsyForYou - where we enlisted 6 influencers and asked the Etsy seller community to respond to gifting challenges. Read More
Syfy – Runaways
We identified a number of social influencers and personalities who engage the show’s three audience segments… and created a Superhero or Supervillain litmus ‘test’, to identify which end of the scale influencers were. Read More
MindCandy – Moshi Twilight Sleep Stories
We developed an integrated campaign targeting parents, driving trial and building awareness. We focused our activity, with 80% across social and influencer channels, and 20% hitting high impact, top tier media, to mirror the genuine consumption of today’s parents. Read More
Warner Bros. – Iconic Moments
Created an editorial exclusive to content generator UNILAD Film – a rap battle shaped from Warner Bros. iconic movie moments. Read More
Disney’s Maleficent
We enrolled the very best in blogging talent in the UK, who provided some fantastic content, perfectly targeted at the teen girl. Read More
505 Games – Global Influencer Engagement – ABZU
To promote the mysterious game Abzu, we enlisted both paid for and unpaid influencers based on our proprietary data analysis framework, ensuring that the partners selected, were a perfect fit. Read More
Warner Bros. – Kong: Skull Island
We partnered with SAS Who Dares Wins leader Ollie Ollerton to create a one-off SAS x Kong: Skull Island experience day – putting YouTubers through their paces in the depths of …the Surrey Woods. Read More
Warner Bros. – Sully: Miracle On The Hudson
We identified that sound effects were hugely integral to immersing the audience in the high-tension Hudson landing scene. Negotiating access to the Oscar-winning sound editing team we shone a spotlight on often overseen art of sound effects, securing a standalone UNILAD video feature. Read More
Lifeplan – Brand Reappraisal
To refine the strategy and bring the whole team onboard with our thinking, we hosted workshops with the Lifeplan board, to understand what they stand for, what is their vision, and why do they go to work everyday. Read More
Quility – #AllAboutMama
Tapping into the insight from the principles of mindfulness, we devised a strategy to get mums to put themselves first, because if they were ok… the rest of the family would be too. Read More