CREATING MOVEMENTS, NOT MOMENTS
Influencer Marketing
World Animal Protection UK – #TheREALCheekyNandos
Commuters show Nando’s their Red Cards by World Animal Protection #TheRealCheekyNandosEditorial free to useCredit – TheRealCheekyNandos by World Animal Protection…
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Neato – #MyHappyMess
Launched insight led campaign to encourage the UK to embrace their mess. We wanted to challenge the perception of perfection and showcase the reality behind the show home, the HappyMess!
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SodaStream – #FightPlastic
To create a movement around this issue, we developed an always-on programme of initiatives, which communicated SodaStream’s precycling message in an authentic way.
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Etsy – #EtsyForYou
For Christmas 2017, we created the campaign #EtsyForYou - where we enlisted 6 influencers and asked the Etsy seller community to respond to gifting challenges.
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Syfy – Runaways
We identified a number of social influencers and personalities who engage the show’s three audience segments… and created a Superhero or Supervillain litmus ‘test’, to identify which end of the scale influencers were.
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MindCandy – Moshi Twilight Sleep Stories
We developed an integrated campaign targeting parents, driving trial and building awareness. We focused our activity, with 80% across social and influencer channels, and 20% hitting high impact, top tier media, to mirror the genuine consumption of today’s parents.
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Warner Bros. – Iconic Moments
Created an editorial exclusive to content generator UNILAD Film – a rap battle shaped from Warner Bros. iconic movie moments.
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Disney’s Maleficent
We enrolled the very best in blogging talent in the UK, who provided some fantastic content, perfectly targeted at the teen girl.
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505 Games – Global Influencer Engagement – ABZU
To promote the mysterious game Abzu, we enlisted both paid for and unpaid influencers based on our proprietary data analysis framework, ensuring that the partners selected, were a perfect fit.
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