Creating movements,
not moments.
ALFRED IS A STRATEGIC COMMUNICATIONS CONSULTANCY
We create movements not moments. A moment comes and goes, a flash that is forgotten. A movement delivers lasting change, with real business impact. Gone are the days that success should be judged by endless coverage books of (meaningless) hits, screaming that volume equals success. The industry has moved on. Not only should clients expect results that actually make a difference, PR partners should embrace new channels to deliver meaningful content to consumers and stakeholders.
The team is packed with some of the top talent in the industry, loaded with energy, enthusiasm, and most importantly, a genuine love of what we do. Our clients include global brands looking to change perception, through to innovative start-ups with big ambitions.
We created news stories, engaged with media on a one-to-one basis, built a solid media strategy, to ensure we were driving the debate to every corner of the UK. Read More
To create a movement around this issue, we developed an always-on programme of initiatives, which communicated SodaStream’s precycling message in an authentic way. Read More
For Christmas 2017, we created the campaign #EtsyForYou - where we enlisted 6 influencers and asked the Etsy seller community to respond to gifting challenges. Read More
Launched insight led campaign to encourage the UK to embrace their mess. We wanted to challenge the perception of perfection and showcase the reality behind the show home, the HappyMess! Read More
Finding the insight that sparks an idea to connect with audiences.
Developing PR strategies that deliver brand and product messages.
Creating communities around brands, driving advocacy and engagement.
Inspiring influential voices to share brands with their vibrant communities.
Crafting content that tells compelling brand stories that matter.
Engaging with audiences through real life experiences.
Data driven approach to paid media, optimising for success to deliver commercial impact.
Enlisting our global partner and freelance network to deliver on the ground support for brand activations.
Hawksmoor left with red (wine) face Diners at Hawksmoor Manchester were presumably chuffed to bits when they were accidentally served £4.5k bottle of Chateau le Pin Pomerol… Read More
Driverless lorries now on Swedish roads A driverless delivery lorry is being used alongside normal traffic on public roads in Sweden however, the vehicle is not entirely… Read More
Global alcohol consumption has increased 70% in less than 30 years, new research shows British people are drinking less alcohol than three decades ago, despite a huge… Read More
