Westfield: More 'Extra'

A video-first social media strategy, leveraging Instagram and TikTok to engage with diverse audiences where they hang out online.

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Fairtrade Fortnight

A physical manifestation of what our supermarkets will look like if we fail to protect everyday foods that are 'endangered' by climate change.

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#TheRealCheekyNandos

Description goes hereHow do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

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We're a social-first agency, creating work rooted in culture and fuelled by creativity that stops audiences dead in their scroll.

We're a team of thinkers, doers, creators, and innovators who believe in going beyond the obvious, unbound by channels, industry jargon, or the marketing bubble - and certainly no egos.

At Alfred, we create stories for our clients that demand attention and earn sharing.

SCROLL STOPPING WORK.

Our Work

A ‘MORE EXTRA’ SOCIAL APPROACH – WESTFIELD LONDON

#THEREALCHEEKYNANDOS - WORLD ANIMAL PROTECTION UK

A LASER-FOCUSED INFLUENCER PROGRAMME – LYMA LASER

FAIRTRADE FORTNIGHT 2023: THE ENDANGERED AISLE

ORKNEY STORIES: HIGHLAND PARK’S JOURNEY TO GLOBAL RECOGNITION

Our Work

Conversation

Featured

Trending Treatment: How TikTok virality became the media’s must-have

The media landscape has transformed dramatically in recent years as audiences increasingly consume news through social media rather than traditional websites or print publications. In response, magazines and newspapers are rapidly expanding their social media teams and establishing strong presences on platforms like TikTok, Snapchat and Instagram.

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Leveraging the “Summer of Sport and Swifties” - Sustainability and issues around fan travel

This Summer is a huge moment internationally for sport, from the EUROs to the Summer Olympics and Paralympic Games. But the “summer of sport” is being closely rivalled by the music industry. International superstar Taylor Swift is on track to break records by grossing $1bn from her Eras tour, Glastonbury saw record numbers of festival goers this year, and bands such as Coldplay are also in the midst of global tours.

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