Our Work

Eating Our Way To Extinction

CHALLENGE:

We were approached by Broxstar Productions to orchestrate a hard-hitting campaign to mark the incredible documentary feature, Eating Our Way To Extinction, launching on Prime Video – tasked with driving views in the run up to Earth Day 2022.

Narrated and executive produced by academy award-winner Kate Winslet, the compelling film explores the impact that food choices have on our planet, uncovering hard truths while offering science-based solutions to help minimise the catastrophic effects of climate change.

With the documentary already available on several other platforms since October last year, coupled with Earth Day becoming an increasingly crowded space, we leveraged the shocking facts and visuals from the documentary to create a timely sense of urgency and intrigue.

SOLUTION:

Our solution to get through to audiences on Earth Day was to build an entire creative campaign entitled ‘No Earth Day’, using the facts uncovered in the documentary to highlight the shocking reality that humanity is likely to face by 2045, if we do not change our path.

RESULTS

Our digital team created impactful original static and video social content for both paid and organic campaigns across YouTube, Facebook and Instagram, along with an asset pack for influencers.

“This is the film future generations will be wishing everyone watched today” – LEONARDO DICAPRIO