CREATING MOVEMENTS, NOT MOMENTS
Events & Experiential
Syfy – Runaways
We identified a number of social influencers and personalities who engage the show’s three audience segments… and created a Superhero or Supervillain litmus ‘test’, to identify which end of the scale influencers were. Read More
Warner Bros. – Iconic Moments
Created an editorial exclusive to content generator UNILAD Film – a rap battle shaped from Warner Bros. iconic movie moments. Read More
Hitting the Apex
Heroed the film’s producer, Brad Pitt, and conduct first ever press conference live on ‘The Grid’ ahead of the MotoGP race, generating global media coverage filled with key messaging. Read More
Freestyle Football Federation
Build awareness of Freestyle Football in the UK and internationally, taking the sport from YouTube sensation to mainstream media must-see, with the objective of increasing consumer knowledge of the sport and driving interest from potential event sponsors. Read More
Warner Bros. – Kong: Skull Island
We partnered with SAS Who Dares Wins leader Ollie Ollerton to create a one-off SAS x Kong: Skull Island experience day – putting YouTubers through their paces in the depths of …the Surrey Woods. Read More
Warner Bros. – Sully: Miracle On The Hudson
We identified that sound effects were hugely integral to immersing the audience in the high-tension Hudson landing scene. Negotiating access to the Oscar-winning sound editing team we shone a spotlight on often overseen art of sound effects, securing a standalone UNILAD video feature. Read More
Warner Bros. Riverdale – Convincing Netflix fans to buy a box set
We partnered with Maxwell’s diner to run a limited edition pop-up of Riverdale-inspired Freakshakes, accessible to hundreds of fans in return for social posts. Read More
Lifeplan – Brand Reappraisal
To refine the strategy and bring the whole team onboard with our thinking, we hosted workshops with the Lifeplan board, to understand what they stand for, what is their vision, and why do they go to work everyday. Read More
Gram Games – 22% Project
Alfred brought the #22PercentProject to London, a multi-faceted event and communications campaign which tackled the problem head-on and created conversation. Read More