Amazon FireTV Football
Our partners at Amazon tasked us with celebrating the peak of the football season streaming live on Amazon FireTV.
We were challenged to increase awareness that four streaming services; Sky, BTSport, DAZN and Amazon Prime were streaming the 3 tournaments; UEFA Champions League, UEFA Women’s Champions League and the Premier League from one platform, Amazon FireTV.
Our solution was to create impactful creatives that celebrated & educated audiences about the partnership between these streaming services and the convenience of having them in one platform. We worked with all four partners to ensure we had relevant tournament footage and brand assets for each, adhering to multiple brand guidelines and delivering high quality campaign creatives.
We conceptualised highly polished master video and image assets for delivery, featuring green screen footage to bring a football fans living room to life, before zooming into the TV to highlight some of the previous season’s most exceptional football moments. We also worked with a recording studio to create a 30 second Spotify Audio Ad. The campaign launched across YouTube, Google Ads, Spotify, and Amazon’s own native FireTV Platforms.
We initially worked with Amazon on the November 2021 Football campaign which due to it’s success, subsequently led to us being asked to work on an even larger February 2022 campaign.
The February 2022 campaign resulted in over 5 million impressions across Spotify Audio, Spotify Video, Google SEM, YouTube Skippable and Non-Skippable ads.
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