CREATING MOVEMENTS, NOT MOMENTS
Insight & Planning
World Animal Protection UK – #TheREALCheekyNandos
Commuters show Nando’s their Red Cards by World Animal Protection #TheRealCheekyNandosEditorial free to useCredit – TheRealCheekyNandos by World Animal Protection… Read More
Oatly – It’s like milk, but made for humans
We created news stories, engaged with media on a one-to-one basis, built a solid media strategy, to ensure we were driving the debate to every corner of the UK. Read More
Neato – #MyHappyMess
Launched insight led campaign to encourage the UK to embrace their mess. We wanted to challenge the perception of perfection and showcase the reality behind the show home, the HappyMess! Read More
SodaStream – #FightPlastic
To create a movement around this issue, we developed an always-on programme of initiatives, which communicated SodaStream’s precycling message in an authentic way. Read More
505 Games – Evolving Press Office
Built bespoke plans around each 505Games title to drive awareness and conversation, from AAA games, to independant masterpieces. Read More
MindCandy – Moshi Twilight Sleep Stories
We developed an integrated campaign targeting parents, driving trial and building awareness. We focused our activity, with 80% across social and influencer channels, and 20% hitting high impact, top tier media, to mirror the genuine consumption of today’s parents. Read More
Disney’s Maleficent
We enrolled the very best in blogging talent in the UK, who provided some fantastic content, perfectly targeted at the teen girl. Read More
Escape Studios – VFX Festival
Despite having very low levels of awareness amongst parents, advisors and potential students, Escape Studios needed to be seen as a market leader within the film, VFX, games and animation industry with regards to higher education. Read More
Freestyle Football Federation
Build awareness of Freestyle Football in the UK and internationally, taking the sport from YouTube sensation to mainstream media must-see, with the objective of increasing consumer knowledge of the sport and driving interest from potential event sponsors. Read More
Lifeplan – Brand Reappraisal
To refine the strategy and bring the whole team onboard with our thinking, we hosted workshops with the Lifeplan board, to understand what they stand for, what is their vision, and why do they go to work everyday. Read More
Quility – #AllAboutMama
Tapping into the insight from the principles of mindfulness, we devised a strategy to get mums to put themselves first, because if they were ok… the rest of the family would be too. Read More
Gram Games – 22% Project
Alfred brought the #22PercentProject to London, a multi-faceted event and communications campaign which tackled the problem head-on and created conversation. Read More
