Etsy X Olivia Rubin
Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences.
We needed to showcase the diversity of products on the site, taking Etsy coverage out of the crafting pages and into mainstream lifestyle.
Showcase the incredible depth of homeware products on Etsy, by teaming up with fashion icon and designer Olivia Rubin, to create a capsule collection for the home (rather than catwalk!).
The range, carefully curated by Olivia and seven Etsy sellers, was inspired by her love of rainbow hues, and took recognisable multicoloured prints to create a series of must-have products for the home… just in time for Christmas.
The collaboration supported Etsy’s fashion credentials, and connected them with a premium and lucrative audience who are seeking limited editions and designer products for the home.
The unexpected and visually stunning collaboration ensured we secured Etsy in top tier media titles across the home and living space, fashion and national outlets.
Through influencer engagement and curation of impactful social content, we delivered one of their most successful social campaigns to date.
Products from the Etsy X Olivia Rubin Collection became the most sought after on the platform, selling out and generating spikes in revenue for the makers and brand.