Warner Bros. – Kong: Skull Island
We partnered with SAS Who Dares Wins leader Ollie Ollerton to create a one-off SAS x Kong: Skull Island experience day – putting YouTubers through their paces in the depths of …the Surrey Woods.
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Influencer Marketing
Warner Bros. – Sully: Miracle On The Hudson
We identified that sound effects were hugely integral to immersing the audience in the high-tension Hudson landing scene. Negotiating access to the Oscar-winning sound editing team we shone a spotlight on often overseen art of sound effects, securing a standalone UNILAD video feature.
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Lifeplan – Brand Reappraisal
To refine the strategy and bring the whole team onboard with our thinking, we hosted workshops with the Lifeplan board, to understand what they stand for, what is their vision, and why do they go to work everyday.
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Quility – #AllAboutMama
Tapping into the insight from the principles of mindfulness, we devised a strategy to get mums to put themselves first, because if they were ok… the rest of the family would be too.
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SodaStream – Sparkling Summer
Taking a ‘corpsumer’ approach, with a series of campaigns and activations that showed the consumer what SodaStream stood for.
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Etsy – #EtsyForMum
Partnered with Etsy fan, journalist and author Dawn O’Porter to curate her own exclusive Mother’s Day Etsy gift guide for every type of mum.
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Sniper Elite 3
Engaged Charlie Brooker, who was a self-confessed fan of the first Sniper game, and invited him to the studio to see it first… and to star in it! Content created with Charlie was offered to consumers as a pre-order incentive, creating a huge buzz in the industry with national news coverage, and record pre-order numbers.
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Magic Mike XXL
Heroed female lifestyle and fashion vloggers to create content that started from theatrical all the way through to home entertainment DVD release.
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MMX Racing meets WWE
Explore and recommend new user acquisition channels to promote Hutch’s new partnership with WWE, in which they integrate their characters into the hugely successful MMX racing game.
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