SodaStream – Sparkling Summer
2017 was the year of the new SodaStream… no longer about the sugar filled drinks you remember from the 70s and 80s – instead your SodaStream can produce sparkling water, at the touch of a button. Keep your family hydrated, and cut out sugar filled drinks from the diet. The brief was to create a multifaceted programme of activity spanning consumer, corporate, social media and influencer relations – to deliver the health proposition to audiences.
Taking a ‘corpsumer’ approach, with a series of campaigns and activations that showed the consumer what SodaStream stood for:
CEO Interviews – A packed 48-hour schedule of interviews saw the straight-talking CEO fly to the UK to outline the SodaStream mission to national and broadcast business press. His transparency and willingness to discuss hard-hitting issues was key to securing in-depth coverage.
#50ShadesOfYellow – Put tap water back on the map in summer with our tongue-in-cheek report that played on that key hydration indicator: the colour of your urine.
Driving Sales – Tapped into influencers to co-create bespoke content across the year that inspired their audience, and pushed to the e-commerce site to generate hard revenue.
Over 350 coverage hits for the CEO media activity and #50ShadesOfSummer – including all nationals & broadcast (interviews on BBC News and Sky News ran for almost 7minutes). Influencer activity saw the biggest week for sales in last five years – directly tracked from Instagram! A strong foundation to further push the boundaries of what SodaStream stands for as we moved into 2018.
We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded… Read More