Our Work
Warner Bros. – Sully: Miracle On The Hudson

Challenge:
How do we deliver a staggered Home Entertainment campaign for Sully: Miracle on the Hudson, which has a peak of activity at Digital release and maintains noise through to physical?
Solution:
The film was aimed at a broad audience, covering a young demographic through to older DVD purchasers. Our approach was to focus on the younger audience for Digital release and lead into more traditional publicity in the run up to physical. We identified that sound effects were hugely integral to immersing the audience in the high-tension Hudson landing scene. Negotiating access to the Oscar-winning sound editing team we shone a spotlight on often overseen art of sound effects, securing a standalone UNILAD video feature with video interview and in-studio footage. For physical release we reached older-skewed audience through a live link-up national and regional radio junket with the real Cpt. Sully.
Impact:
In week of release, the film went in at number 2 on the UK Charts, just behind Rogue One: A Star Wars Story.
By Rich Langrish – Head of Social Ladies and gentlemen, gather round, for I bring you the death knell of the aspirational influencer. That’s right, the end is… Read More
2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up… Read More
It has certainly been a busy year for the PR & comms industry. During a rollercoaster twelve months, brands have had to be bigger, bolder and… Read More