Warner Bros. – Kong: Skull Island
How do we drive Digital Download purchase within an audience of young ‘streamers’?
Traditional media channels struggle to engage our 16-25 core audience, so we focused on influencer content creation that could immerse followers in the world of Skull Island. Tapping into the SAS storyline, we partnered with SAS Who Dares Wins leader Ollie Ollerton to create a one-off SAS x Kong: Skull Island experience day – putting YouTubers through their paces in the depths of …the Surrey Woods. The half day experience provided reams of content capture opportunities, with each influencer putting their own spin on the day, from comedy SAS attempts to fitness. Coverage appeared across YouTube, Snapchat, Instagram, Facebook and Twitter.
Est. Video reach 1,483,566, delivering 70,000 views
The release went in as the highest entry in the charts that week