Our Work
Warner Bros. – Kong: Skull Island
Challenge:
How do we drive Digital Download purchase within an audience of young ‘streamers’?
Solution:
Traditional media channels struggle to engage our 16-25 core audience, so we focused on influencer content creation that could immerse followers in the world of Skull Island. Tapping into the SAS storyline, we partnered with SAS Who Dares Wins leader Ollie Ollerton to create a one-off SAS x Kong: Skull Island experience day – putting YouTubers through their paces in the depths of …the Surrey Woods. The half day experience provided reams of content capture opportunities, with each influencer putting their own spin on the day, from comedy SAS attempts to fitness. Coverage appeared across YouTube, Snapchat, Instagram, Facebook and Twitter.
Impact:
Est. Video reach 1,483,566, delivering 70,000 views
The release went in as the highest entry in the charts that week
The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in… Read More
Netflix has announced its plans for further world domination, with the reported expansion of its services into an Apple-Arcade style subscription model, a move that follows the success of Black… Read More
The rise of esports started as something of a surprise back in the early days of Halo and Counterstrike LAN parties, when groups of gamers would link up… Read More