Warner Bros. – DC TV
How do we promote four DC TV titles all releasing different seasons on DVD, on different dates throughout the summer?
We hijacked an existing event in London to generate buzz and excitement around the multiple releases, showcasing all titles under one DC TV umbrella.
The Monster was one of the biggest assault courses in the world, and we invited key influencers and press down to dress up like their favourite DC superheroes to elevate their powers in flying, strength and endurance whilst capturing fun and engaging content.
By partnering with The Monster, the event was completely branded with DC Warner Bros. UK and ran over a bank holiday weekend, meaning a footfall of over 100,000 consumers.
Aside from the huge consumer engagement, The Monster and DC Superhero resulted in exceptional coverage including dedicated videos on MTV, UniLad and a news segment on ITN News Channel as well as multiple social posts on channels including two Love Islanders additional key names.