LEARN, CREATE & DO
Helldivers 2 is both a marvel and total anomaly; a AA smash hit, outpacing sales and engagement seen in AAA titles, and a live service model that has even sceptics thrilled. It has shattered expectations on all fronts; from sales through to its refreshing approach to a community…
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HOW CAN BRANDS EARN ATTENTION IN THE GAMES INDUSTRY? In a world where algorithms evolve overnight and trends shift like the wind, staying ahead means embracing adaptability and innovation. Our approach to PR and communications isn’t just about keeping pace; it’s about leading the way. Alfred Account Director Niall De’Ath…
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We all know somebody obsessed with a particular film soundtrack, but what about video game soundtracks? Our resident video game music fanatic, Debbie Lloyd, shares her thoughts on how it has evolved over the years, why we should all be listening to more of it, and the positive impact…
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The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in the video games calendar, with development grinding to a halt as governments worldwide demanded we stay home, last year was…
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The rise of esports started as something of a surprise back in the early days of Halo and Counterstrike LAN parties, when groups of gamers would link up a series of computers and game consoles to compete for bragging rights. What began as a subculture of social gatherings,…
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We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded in 2016, Gearbox Publishing continues to focus on helping developers around the world bring their products to market. From recently…
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E3 Hype Builds Despite Sony Omission As we get closer to the pre-eminent event of the games calendar, the rumour mill is starting to turn… Despite the glaring omission of Sony from this year’s E3, studios and publishers are already teasing announcements and unveiling conferences for…
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Gotta Catch ‘Em All Last night, the Pokémon Company hurriedly announced the addition of four brand new Pokémon games and services to their established stable of products. This included a new Detective Pikachu game, a new cloud-based Pokémon storage and trading service, a new mobile game where…
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Detective Pikachu is fresh In a world of below-par videogame films, Detective Pikachu has been a spark for change and our fluffy friend has had the best opening weekend for a videogame film in the US. Warcraft still holds the title globally, but Detective Pikachu is rated higher critically…
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Movie Sonic to undergo cosmetic surgery The trailer for Sonic the Hedgehog dropped this week and the fans were beyond nonplussed – giving birth to countless memes and overwhelming criticism focussed on the classic character’s design. Yesterday, the director came forward and has pledged to change Sonic to make…
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Apex Legends hits a new milestone EA’s jack-in-the-box launch of Apex Legends – a battle royale set in the Titanfall universe – has smashed all expectations and hit 50 million players in its first month! To celebrate, the Apex Legends Twitter account shared its thanks with the community by posting a…
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Kingdom Hearts III and the downloadable ending Kingdom Hearts III’s ending is locked away until you, the keyblade wielder, completes the game. To avoid piracy ahead of launch, with fears of further leaks after previous scares, Square Enix ensured that only those with the legitimate…
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Reap rewards as Farming Simulator gets an eSports league After testing the waters with last year’s Farming Simulator championship – in which hay bale stackin’ was the focus – Farming Simulator League has been born. GIANTS Software have teamed up with the likes of Logitech G, Intel, and…
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Epic Games partners with Ubisoft in the store’s first major partnership Epic continues to disrupt the games industry by bagging exclusive PC distribution with Ubisoft for The Division 2, releasing March 15th this year! The Division 2 will not be available on Steam and is set to…
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UK Games Industry worth more than half of the entertainment market Estimated at a staggering £3.7bn, the UK games industry has more than doubled its 2007 value and is now worth more than music and video combined! It was boosted massively in 2018 thanks to…
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Super Smash Bros. Ultimate is the fastest selling Nintendo home console game, ever, in Europe Nintendo UK’s official Twitter account tweeted: “Thank you for making Super #SmashBrosUltimate the fastest-selling Nintendo home console game of all time in Europe!” as Super Smash Bros. Ultimate continues to ‘smash’ sales…
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PS4 puts the spotlight on the players as birthday celebrations continue After PS4 celebrated turning five last week, with some great community stats, this week it’s time to get personal and slightly terrify yourself wth a video dedicated to your very own time with the console spanning…
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The Games Awards The Games Awards celebrated this year’s amazing roster of games and looked to 2019 with a plethora of announcements and teases. God of War took the crown for Game of the Year and Red Dead Redemption 2 rode into the sunset with the most awards…
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Future becomes no 1 publisher for technology news in the UK Future Publishing, whose properties include PC Gamer, Official PlayStation Magazine, and EDGE – to name but a few – now ranks first for technology news in the UK and US! This report came from ComScore, which…
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