Alfred’s Most Anticipated Games of 2022

As 2021 drew to a close, it was evident that almost two years of the Covid-19 pandemic had affected the games industry. From ever present PlayStation 5 and Xbox Series X console shortages worldwide, to a shift to a more hybrid working format for many studios, 2021 was certainly a… Read More

Alfred’s favourite announcements from E3 2021

The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in the video games calendar, with development grinding to a halt as governments worldwide demanded we stay home, last year was… Read More

Alfred Year in Review: 2019

It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found… Read More

Alfred Loves… Gamescom

Credibility is paramount when working with any client. They want to know that we understand what we are talking about, and that we love talking about it, too. Campaigns die without authenticity, so we always ensure we are fully immersed… Read More


We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded in 2016, Gearbox Publishing continues to focus on helping developers around the world bring their products to market. From recently… Read More

The Week That Was: Games – 07/06/19

E3 Hype Builds Despite Sony Omission As we get closer to the pre-eminent event of the games calendar, the rumour mill is starting to turn… Despite the glaring omission of Sony from this year’s E3, studios and publishers are already teasing announcements and unveiling conferences for… Read More

The Week That Was: Games – 31/05/19

Gotta Catch ‘Em All Last night, the Pokémon Company hurriedly announced the addition of four brand new Pokémon games and services to their established stable of products. This included a new Detective Pikachu game, a new cloud-based Pokémon storage and trading service, a new mobile game where… Read More

The Week That Was: Games (17/05/19)

Detective Pikachu is fresh In a world of below-par videogame films, Detective Pikachu has been a spark for change and our fluffy friend has had the best opening weekend for a videogame film in the US. Warcraft still holds the title globally, but Detective Pikachu is rated higher critically… Read More

The Week That Was: Games – 03/05/19

Movie Sonic to undergo cosmetic surgery The trailer for Sonic the Hedgehog dropped this week and the fans were beyond nonplussed – giving birth to countless memes and overwhelming criticism focussed on the classic character’s design. Yesterday, the director came forward and has pledged to change Sonic to make… Read More

The Week That Was: Games (08/03/19)

Apex Legends hits a new milestone EA’s jack-in-the-box launch of Apex Legends – a battle royale set in the Titanfall universe – has smashed all expectations and hit 50 million players in its first month! To celebrate, the Apex Legends Twitter account shared its thanks with the community by posting a… Read More

The Week That Was: Games (01/03/19)

THQ Nordic Oh dear. THQ Nordic opted to rocket-launch off multiple appendages this week, by hosting an AMA on notorious community website 8chan – a site which has been banned from Google for grossly inappropriate content. PR and Marketing Director Phillip Brock issued a Twitter statement following industry… Read More

The Week that Was: Games (22/02/19)

  Reggie Fils-Aimé retiring from Nintendo After 15 years as President of Nintendo America, Reggie Fils-Aimé is retiring to ‘level up’ with his family and is to be succeeded by…Bowser?! No, not the spiky-ass Koopa, but Senior Vice President of Sales and Marketing Doug Bowser. Reggie’s departure… Read More

The Week That Was: Games (01/02/19)

Kingdom Hearts III and the downloadable ending Kingdom Hearts III’s ending is locked away until you, the keyblade wielder, completes the game. To avoid piracy ahead of launch, with fears of further leaks after previous scares, Square Enix ensured that only those with the legitimate… Read More

The Week That Was: Games (25/01/19)

Reap rewards as Farming Simulator gets an eSports league After testing the waters with last year’s Farming Simulator championship – in which hay bale stackin’ was the focus – Farming Simulator League has been born. GIANTS Software have teamed up with the likes of Logitech G, Intel, and… Read More

The Week That Was: Games (18/01/19)

Resident Evil 2 remake releases 30 minute demo In order to get a first glimpse at the long-anticipated remake of the survival horror classic Resident Evil 2, you will find the demo comes with a very harsh limit. Once you’ve played it for half an hour you’ll… Read More

The Week That Was: Games (11/01/19)

Epic Games partners with Ubisoft in the store’s first major partnership Epic continues to disrupt the games industry by bagging exclusive PC distribution with Ubisoft for The Division 2, releasing March 15th this year! The Division 2 will not be available on Steam and is set to… Read More

The Week That Was: Games (07/01/19)

UK Games Industry worth more than half of the entertainment market Estimated at a staggering £3.7bn, the UK games industry has more than doubled its 2007 value and is now worth more than music and video combined! It was boosted massively in 2018 thanks to… Read More

The Week That Was: Games (20/12/18)

Super Smash Bros. Ultimate is the fastest selling Nintendo home console game, ever, in Europe Nintendo UK’s official Twitter account tweeted: “Thank you for making Super #SmashBrosUltimate the fastest-selling Nintendo home console game of all time in Europe!” as Super Smash Bros. Ultimate continues to ‘smash’ sales… Read More

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