LEARN, CREATE & DO
HOW CAN BRANDS EARN ATTENTION IN THE GAMES INDUSTRY? In a world where algorithms evolve overnight and trends shift like the wind, staying ahead means embracing adaptability and innovation. Our approach to PR and communications isn’t just about keeping pace; it’s about leading the way. Alfred Account Director Niall De’Ath…
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As 2021 drew to a close, it was evident that almost two years of the Covid-19 pandemic had affected the games industry. From ever present PlayStation 5 and Xbox Series X console shortages worldwide, to a shift to a more hybrid working format for many studios, 2021 was certainly a…
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The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in the video games calendar, with development grinding to a halt as governments worldwide demanded we stay home, last year was…
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Netflix has announced its plans for further world domination, with the reported expansion of its services into an Apple-Arcade style subscription model, a move that follows the success of Black Mirror: Bandersnatch, and Stranger Things: The Game. We don’t yet know whether this expansion will offer similar interactive experiences, or…
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The rise of esports started as something of a surprise back in the early days of Halo and Counterstrike LAN parties, when groups of gamers would link up a series of computers and game consoles to compete for bragging rights. What began as a subculture of social gatherings,…
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It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found…
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Credibility is paramount when working with any client. They want to know that we understand what we are talking about, and that we love talking about it, too. Campaigns die without authenticity, so we always ensure we are fully immersed…
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We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded in 2016, Gearbox Publishing continues to focus on helping developers around the world bring their products to market. From recently…
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E3 Hype Builds Despite Sony Omission As we get closer to the pre-eminent event of the games calendar, the rumour mill is starting to turn… Despite the glaring omission of Sony from this year’s E3, studios and publishers are already teasing announcements and unveiling conferences for…
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Gotta Catch ‘Em All Last night, the Pokémon Company hurriedly announced the addition of four brand new Pokémon games and services to their established stable of products. This included a new Detective Pikachu game, a new cloud-based Pokémon storage and trading service, a new mobile game where…
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Detective Pikachu is fresh In a world of below-par videogame films, Detective Pikachu has been a spark for change and our fluffy friend has had the best opening weekend for a videogame film in the US. Warcraft still holds the title globally, but Detective Pikachu is rated higher critically…
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Movie Sonic to undergo cosmetic surgery The trailer for Sonic the Hedgehog dropped this week and the fans were beyond nonplussed – giving birth to countless memes and overwhelming criticism focussed on the classic character’s design. Yesterday, the director came forward and has pledged to change Sonic to make…
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Apex Legends hits a new milestone EA’s jack-in-the-box launch of Apex Legends – a battle royale set in the Titanfall universe – has smashed all expectations and hit 50 million players in its first month! To celebrate, the Apex Legends Twitter account shared its thanks with the community by posting a…
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THQ Nordic Oh dear. THQ Nordic opted to rocket-launch off multiple appendages this week, by hosting an AMA on notorious community website 8chan – a site which has been banned from Google for grossly inappropriate content. PR and Marketing Director Phillip Brock issued a Twitter statement following industry…
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Reggie Fils-Aimé retiring from Nintendo After 15 years as President of Nintendo America, Reggie Fils-Aimé is retiring to ‘level up’ with his family and is to be succeeded by…Bowser?! No, not the spiky-ass Koopa, but Senior Vice President of Sales and Marketing Doug Bowser. Reggie’s departure…
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Kingdom Hearts III and the downloadable ending Kingdom Hearts III’s ending is locked away until you, the keyblade wielder, completes the game. To avoid piracy ahead of launch, with fears of further leaks after previous scares, Square Enix ensured that only those with the legitimate…
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Reap rewards as Farming Simulator gets an eSports league After testing the waters with last year’s Farming Simulator championship – in which hay bale stackin’ was the focus – Farming Simulator League has been born. GIANTS Software have teamed up with the likes of Logitech G, Intel, and…
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Resident Evil 2 remake releases 30 minute demo In order to get a first glimpse at the long-anticipated remake of the survival horror classic Resident Evil 2, you will find the demo comes with a very harsh limit. Once you’ve played it for half an hour you’ll…
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Epic Games partners with Ubisoft in the store’s first major partnership Epic continues to disrupt the games industry by bagging exclusive PC distribution with Ubisoft for The Division 2, releasing March 15th this year! The Division 2 will not be available on Steam and is set to…
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