Reggie Fils-Aimé retiring from Nintendo

After 15 years as President of Nintendo America, Reggie Fils-Aimé is retiring to ‘level up’ with his family and is to be succeeded by…Bowser?! No, not the spiky-ass Koopa, but Senior Vice President of Sales and Marketing Doug Bowser. Reggie’s departure has sent ripples throughout the games community, after being the fun-loving face of Nintendo who entered the hearts of fans across the globe in 2003.

The trials of ‘Fortnite Live’ 

Epic Games took action against a disastrous unofficial ‘Fortnite live’ event held at Norfolk’s Showground near Norwich by Exciting Events Limited. Within hours of Epic taking action, the events firm was forced into liquidation and has now ceased trading completely –

Fortnite Nerf guns are coming to town

Five different types of Nerf gun are coming to retailer Smyth’s Toys from 22nd of March – one of which is shaped like the Llama Pinata’s head! Live your best Fortnite life from £9.99, or go all-out with the £49.99 ‘Fortnite AR-L Nerf Elite Motorized Blaster’.

Sign-up here to our monthly Games newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.