LEARN, CREATE & DO

TWTW

The Week That Was: Social – 07/06/19

Instagram’s latest offering Brands will be able to sponsor influencers content posted using the ‘Paid partnership with…’ tag. Previously their content would only be seen by the influencer’s followers unless brands offered to pay the influencer directly to run ads on their behalf. Now brands are able… Read More

The Week That Was: Games – 07/06/19

E3 Hype Builds Despite Sony Omission As we get closer to the pre-eminent event of the games calendar, the rumour mill is starting to turn… Despite the glaring omission of Sony from this year’s E3, studios and publishers are already teasing announcements and unveiling conferences for… Read More

The Week That Was: Health and Wellbeing – 07/06/19

Spinning and yoga classes should be introduced by employers during lunchtime, NICE says Lunchtime yoga and spinning classes should be introduced by employers to stop staff becoming obese, health officials have said. Limit of human endurance discovered by Duke University and pregnancy is very close to… Read More

The Week That Was: FMCG & Retail – 07/06/19

BYOC: Waitrose trials its own ‘refill station’ Waitrose is on a mission to reduce plastic packaging and has started a trial in its Oxford store that urges customers to bring their own refillable containers for products such as rice, pasta, and frozen fruit. Wine and beer, as… Read More

The Week That Was: Consumer Tech – 07/06/19

Robo-furniture the latest IKEA trend IKEA has given us a glimpse into the future with the launch of its new robotic furniture that transforms smaller homes through its innovating space-saving products. With just the touch of a button, your bed will retract out of sight into a… Read More

The Week that Was: Health & Wellbeing – 31/05/19

McDonald’s could be joining vegan revolution as bosses consider selling meat-free Big Macs and Quarter pounders. McDonald’s boss Steve Easterbrook said he is considering bringing in a plant-based burger to help appeal to new customers at a time when its competitors are cashing in on the… Read More

The Week That Was: Social – 31/05/19

Instagram to beat Snap’s Time Spent For years, despite slowing user growth Snap has beaten its main rival Instagram in terms of the time users spend using the app each day, but a recent report suggests this time is expected to remain flat and… Read More

The Week That Was: Games – 31/05/19

Gotta Catch ‘Em All Last night, the Pokémon Company hurriedly announced the addition of four brand new Pokémon games and services to their established stable of products. This included a new Detective Pikachu game, a new cloud-based Pokémon storage and trading service, a new mobile game where… Read More

The Week That Was: Consumer Technology – 31/05/19

Church of England launches Amazon Echo app Alexa users will now be able to ask questions including  “what is faith?”, “what do Christians believe?” and “who is God?” in a new skill launched by the Church of England. It can also read the Lord’s Prayer, or say… Read More

The Week That Was: Consumer Technology – 24/05/19

How smart is your home? According to research carried out to mark Smart Home Week, there are now 15 million ‘smart homes’ in Britain and more than 4 in 10 of us Brits use some sort of smart technology. The research also outlines the top most desired… Read More

The Week That Was: Health & Wellbeing – 24/05/19

Amazon is creating a voice-activated wearable device that can recognise human emotions Amazon is developing a voice-activated wearable device that can read human emotions and tell whether people are angry or sad based just on their tone of voice. It could even be used to offer counselling… Read More

The Week That Was: FMCG & Retail – 24/05/19

McDonald’s could be joining vegan revolution as bosses consider selling meat-free Big Macs and Quarter pounders. McDonald’s boss Steve Easterbrook said he is considering bringing in a plant-based burger to help appeal to new customers at a time when its competitors are cashing in on the… Read More

The Week That Was: Entertainment – 24/05/19

The Iron Throne Well, that was… unexpected. Has there ever been a more divisive finale? The final episode of Game of Thrones took ‘water cooler chat’ to a brand new level with tens of millions of tweets and quite heated debates in households, offices and anywhere in… Read More

The Week That Was: FMCG & Retail – (17/05/19)

Hawksmoor left with red (wine) face Diners at Hawksmoor Manchester were presumably chuffed to bits when they were accidentally served £4.5k bottle of Chateau le Pin Pomerol 2001. The steak restaurant, a big favourite here at Alfred, saw the funny side though, choosing to share the story… Read More

The Week That Was: Consumer Technology – (17/05/19)

Driverless lorries now on Swedish roads A driverless delivery lorry is being used alongside normal traffic on public roads in Sweden however, the vehicle is not entirely autonomous, as a remote operator will oversee it from a control room while it works. How secure are you?… Read More

The Week That Was: Health and Wellbeing (17/05/19)

Global alcohol consumption has increased 70% in less than 30 years, new research shows British people are drinking less alcohol than three decades ago, despite a huge rise in the amount of booze consumed in large parts of the world, a study has shown. Call for… Read More

The Week that Was: Social (17/05/19)

WhatsApp security breach The Financial Times discovered that hackers had installed surveillance software on phones and other devices, exploiting vulnerability in the app. While a fix was rolled out on Friday, it prompted the Facebook-owned company to call for its 1.5 billion users to update their app… Read More

The Week That Was: Games (17/05/19)

Detective Pikachu is fresh In a world of below-par videogame films, Detective Pikachu has been a spark for change and our fluffy friend has had the best opening weekend for a videogame film in the US. Warcraft still holds the title globally, but Detective Pikachu is rated higher critically… Read More

The Week That Was: Consumer Technology – 03/05/19

There’s a new Tinder in town French company Yubo, dubbed “Tinder for teens”, has introduced a software that analyses people’s faces and estimate how old they are. The app states it has 20m users worldwide and staTWTtes the software has been designed to weed out children who… Read More

Get our monthly newsletter and access case studies of our work, as well as hearing the latest news and trends from the world of communications.

Sign Up