The Week that Was: Social (17/05/19)
16th May 2019
The Financial Times discovered that hackers had installed surveillance software on phones and other devices, exploiting vulnerability in the app. While a fix was rolled out on Friday, it prompted the Facebook-owned company to call for its 1.5 billion users to update their app as a precaution.
The video-based platform, which has become the world’s second largest search engine, has rolled out ‘Discovery ads’, meaning brands that don’t have the budgets to create videos ads will be able to access the platform for the first time. They will allow brands to use stills in ads, which YouTube will optimise for placement across Gmail, Discover and YouTube Home feed. It is also testing a function that will automatically generate 6 second ad variants from longer ads – which could potentially be both time saving and cost efficient for brands.
The week has seen a number of stories hit the headlines on the impact of social media on our mental wellbeing. It includes a study that concludes that 18-25 year olds believe they are the most ‘narcissistic’ generation. Meanwhile, research by the Mental Health Foundation that reveals a third of adults feel anxious about their bodies, prompting them to call on advertising and social media firms to take more care in how bodies are portrayed.
Sign-up here to our monthly Social newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.