THINKING, CULTURE & WORK
It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found…
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Now in my thirties, I’m ashamed to say this is the first time I’ve really paid close attention to a general election and I’ve found the entire thing completely infuriating. On a daily basis, I’ve been left shocked at the sheer volume of false claims, use of loaded…
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As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,…
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The relationship between the Royals and the British media has often played out across the tabloid pages of history not too dissimilar to that of a Shakespearian play. Looking back over the past fifty-odd years and you’ll find love and resounding affection, but you don’t have to look too hard to stumble across drama and scandal;…
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This month, Oatly announced the launch of its new Ice Cream range for the first time in the UK. To celebrate, the Alfred team hosted an ‘Oatly Ice Cream Party’ at the renowned, and very cool plant-based eats café Kalifornia Kitchen in London. We invited a whole host of media…
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Last night saw the Alfred team celebrating in full force, warmly welcoming in the new Olivia Rubin X Etsy homeware collection by way of a launch event that took place at the picturesque Bourne and Hollingsworth Garden Room. The venue was packed full of top influencers and of course the…
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#TourDeAlfred Having just finished my first week at Alfred London, I was asked to join the team on their annual away day. This year marked the 6th year since the business was established and this year it was a trip on the Eurostar to…
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Credibility is paramount when working with any client. They want to know that we understand what we are talking about, and that we love talking about it, too. Campaigns die without authenticity, so we always ensure we are fully immersed…
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At Alfred, we understand that inspiration comes in many forms, and for many of us film leads the way. The Alfred team recently attended The Stanley Kubrick Exhibition at the Design Museum and enjoyed the opportunity to learn more about the creative process of one films most infamous minds. With…
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We are thrilled to announce that Gearbox Publishing, the U.S. American video game development company, has appointed Alfred to spearhead its We Happy Few global PR campaign. After being founded in 2016, Gearbox Publishing continues to focus on helping developers around the world bring their products to market. From recently…
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Over the past few years at Alfred, we have focused on our culture as a key business activity, one that is core to driving our growth and ability to create great work. Like any other business in the space, we have a thought-through proposition (movements not moments), that in many…
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Instagram’s latest offering Brands will be able to sponsor influencers content posted using the ‘Paid partnership with…’ tag. Previously their content would only be seen by the influencer’s followers unless brands offered to pay the influencer directly to run ads on their behalf. Now brands are able…
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E3 Hype Builds Despite Sony Omission As we get closer to the pre-eminent event of the games calendar, the rumour mill is starting to turn… Despite the glaring omission of Sony from this year’s E3, studios and publishers are already teasing announcements and unveiling conferences for…
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Spinning and yoga classes should be introduced by employers during lunchtime, NICE says Lunchtime yoga and spinning classes should be introduced by employers to stop staff becoming obese, health officials have said. Limit of human endurance discovered by Duke University and pregnancy is very close to…
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BYOC: Waitrose trials its own ‘refill station’ Waitrose is on a mission to reduce plastic packaging and has started a trial in its Oxford store that urges customers to bring their own refillable containers for products such as rice, pasta, and frozen fruit. Wine and beer, as…
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Robo-furniture the latest IKEA trend IKEA has given us a glimpse into the future with the launch of its new robotic furniture that transforms smaller homes through its innovating space-saving products. With just the touch of a button, your bed will retract out of sight into a…
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McDonald’s could be joining vegan revolution as bosses consider selling meat-free Big Macs and Quarter pounders. McDonald’s boss Steve Easterbrook said he is considering bringing in a plant-based burger to help appeal to new customers at a time when its competitors are cashing in on the…
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Instagram to beat Snap’s Time Spent For years, despite slowing user growth Snap has beaten its main rival Instagram in terms of the time users spend using the app each day, but a recent report suggests this time is expected to remain flat and…
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Gotta Catch ‘Em All Last night, the Pokémon Company hurriedly announced the addition of four brand new Pokémon games and services to their established stable of products. This included a new Detective Pikachu game, a new cloud-based Pokémon storage and trading service, a new mobile game where…
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