Position Tu as the ultimate destination for school uniforms, highlighting the uniform’s durability, value and quality.

Take Tu outside of Sainsbury’s stores, showcasing the new Autumn / Winter collection, to a wider audience. We wanted to highlight the quality, fashion credentials and value of Tu’s clothing, with a multi-layer and integrated campaign that also amplified the new Tu & Me above the line campaign.

In October 2020, the European Parliament voted yes to Amendment 171. If implemented, it would have had a catastrophic impact on the whole plant-based industry. It would extend current restrictions, and ban brands from using any language or imagery which even ‘evoked’ a comparison to dairy products. How do we mobilise everyday people to understand, and care about a complex legislation that hadn’t been implemented yet… and wouldn’t even impact the UK?

To create a digital-led campaign to engage two overlapping audiences in the digital release of Ghostbusters: Afterlife, older fans of the original franchise (some of whom are now parents) and a fresh family audience.

We were challenged to increase awareness that four streaming services; Sky, BTSport, DAZN and Amazon Prime were streaming the 3 tournaments; UEFA Champions League, UEFA Women’s Champions League and the Premier League from one platform, Amazon FireTV.

We needed to build brand awareness for Cricut, the leading makers of smart cutting machines with a UK audience, specifically in the lead up to the Christmas period. 

Much-hyped action-adventure game (and definitely not a walking simulator) Death Stranding received mixed reviews during its initial console release. We were tasked with promoting the PC launch of the game, published by 505 Games, to generate positive reviews from a new audience.

Maintain regular international coverage for Outfit7’s Talking Tom brand through regular mobile game launches, securing quality earned and paid coverage with family, consumer lifestyle and games press. 

Our campaign had to reach new audiences and convert loyal fans, attracting mainstream awareness, with the ultimate goal of driving interest and installs for Outplay Entertainment’s Mystery Match Village Death on the Nile.

Launch a consumer-focused portable VR headset, Flow Immersive Glasses, which breaks new ground in the space, to a lifestyle audience, who hadn’t previously engaged with VR - while positioning HTC as a leader in the space innovating with the latest technology.

We needed to position Tu as the go to destination for World Book Day costumes amongst its many competitors, as well as encouraging parents and kids to continue seeking the joy in reading and books through the World Book Day tokens in Sainsbury’s stores.

The world is gradually moving towards a more plant-based diet, with more of us understanding the impact that meat and dairy consumption has on the planet.

Launch a new brand into a competitive market from a base of zero. Specifically an insect based cat food brand, one of the first of its kind. 

Fairtrade has had a challenge around how to communicate and build a public understanding of the role they play in fighting the climate crisis. 

With the documentary already available on several other platforms since October last year, coupled with Earth Day becoming an increasingly crowded space, we leveraged the shocking facts and visuals from the documentary to create a timely sense of urgency and intrigue.

How do we showcase Tu as the one stop shop for all things baby and maternity, and help them stand out from key competitors?

The challenge was to bring innovative and fresh social content to mark the 20th birthday of the title whilst engaging with a deeply complex community who are well engrossed in the universe of Gielinor and it’s history.

How do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

It was banned in Sweden three years ago, Oatly still wants to launch the same ad in the UK… but the world has moved on. How do we ensure the campaign generates debate, to propel the brand into the mind of consumers?

Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences.