Over the years, Tu has gradually been elevating its fashion credentials. As a supermarket brand, this isn’t traditionally a space they can play in, but with a range of stylish, on trend and new look denim, we needed to change perceptions and promote the brand as the destination for stylish yet affordable denim pieces for spring.

Drive brand differentiation in a saturated coffee market as well as facilitating conversations around Nespresso and its coffee authority and quality. The goal? To target and recruit a new and younger Gen-Z audience.

In 2023 alone, we showed up at Eurovision with the Wet Nelly (more on that to come…), questioned the nation’s complicated relationship with milk, jumped on the Love Island villa conversations, navigated tricky topics in the press and launched plant-based Soft Serve throughout the UK. Here’s a whistlestop tour of what a press office year looks like when you’re working with Alfred.

How do you communicate a first-of-its-kind but complex offering to media who are focused on short-term affordable savings for their readers in the cost-of-living crisis?

We partnered with MDCV to support their brand vision to bring the finest award-winning Provençal wines to the UK market, from their Estates in Provence and help Ultimate Provence build their premium brand image and awareness in a highly saturated market.

Fluus was revealed to the press a year ago, so the product wasn’t seen as new news, however it was the first time the product was widely able to be purchased. Our brief was to drive mass trial and encourage trust in a new sustainable period product, in a category where performance and personal preference still come ahead of eco-concerns despite best intentions.

HTC tasked us with boosting awareness of their business focused solutions to engage with businesses across the healthcare, engineering and architecture, manufacturing sectors.

Treesplease had been quietly working on their first game, Longleaf Valley, after a successful series of funding rounds. With their debut title near to launch, the studio wanted to introduce themselves to the industry, and highlight their ‘games for good’ ethos. But how do you break through in a market saturated with similar titles, and ensure the positive environmental message shines through?

We wanted to place Tu Clothing at the forefront of parents’ minds as they started shopping for uniforms, with a campaign that would drive mass market brand awareness of Tu’s school shop offering, and increase share of voice through earned PR coverage. Importantly, we had to find a way to cut through a highly saturated back-to-school market.

The Fairtrade Foundation is known for ensuring farmers get fair pay and upholding fair production practices. However, wider goals like helping farmers become more resilient to climate change are often overlooked.

Position Tu as a credible, fashion-forward and supportive brand, offering on-trend choice at amazing value with an unprecedented summer collection for all the family, helping to drive visits to the website and create noise in a crowded competitive market.

As the global PR agency to Single Malt Scotch Whisky, Highland Park we were tasked to create a piece of content which would tell the story of the craftsmanship and artistry which comes with creating whisky, and how it pairs unexpectedly with interesting flavors - the first consumer-facing installment of their new brand platform ‘A Wild Harmony’ - how did we connect with a huge global audience through food and flavour?

With over 100 companies taking part in the 4 Day Working Week trial in the UK, we were tasked with ensuring Hutch, one of the only gaming companies to take part, had cut through as a voice of authority in the space, backed by their existing track record of a strong and supportive working culture that puts team welfare first.

Establish Nespresso as a desirable brand for a new, younger generation of customers, increasing penetration and sales of their new summer Iced coffee range for 2022.

Position Tu as the ultimate destination for school uniforms, highlighting the uniform’s durability, value and quality.

Take Tu outside of Sainsbury’s stores, showcasing the new Autumn / Winter collection, to a wider audience. We wanted to highlight the quality, fashion credentials and value of Tu’s clothing, with a multi-layer and integrated campaign that also amplified the new Tu & Me above the line campaign.

In October 2020, the European Parliament voted yes to Amendment 171. If implemented, it would have had a catastrophic impact on the whole plant-based industry. It would extend current restrictions, and ban brands from using any language or imagery which even ‘evoked’ a comparison to dairy products. How do we mobilise everyday people to understand, and care about a complex legislation that hadn’t been implemented yet… and wouldn’t even impact the UK?

To create a digital-led campaign to engage two overlapping audiences in the digital release of Ghostbusters: Afterlife, older fans of the original franchise (some of whom are now parents) and a fresh family audience.

We needed to build brand awareness for Cricut, the leading makers of smart cutting machines with a UK audience, specifically in the lead up to the Christmas period. 

Much-hyped action-adventure game (and definitely not a walking simulator) Death Stranding received mixed reviews during its initial console release. We were tasked with promoting the PC launch of the game, published by 505 Games, to generate positive reviews from a new audience.