In 2023, Highland Park Distillery celebrated its 225th anniversary. The distillery wanted to increase brand awareness and connect with new global audiences to mark this milestone. The challenge was to celebrate the anniversary, create a meaningful connection with new consumers who appreciate whisky but aren't necessarily experts or aficionados, and to increase brand awareness during a pivotal moment for Highland Park.

In collaboration with Acamar Films, we aimed to take the #BingsLittleWins campaign to the next level in 2024, leveraging the previous year's success. Our mission was clear: to provide guidance and support for parents and carers through the ups and downs of raising children. With the Bing series as our inspiration, we sought to address real parenting challenges, helping to navigate the complexities and celebrate the victories, big and small.

Step into a realm where royal drama meets digital dynamite! Our venture with Sylvanian Drama for Netflix’s The Crown was not just a campaign; it was a coronation of quirky, satirical splendour. 

By adopting a ‘more extra’ approach, we shifted the focus towards a video-first strategy, leveraging popular platforms like Instagram and TikTok to engage with a diverse audience. Our content mix, which includes highlights from retailers, trending pop culture, celebrities, and relatable memes, has delivered exceptional year-on-year results.

The LYMA Laser is a breakthrough product and one of the world’s most powerful at-home beauty devices. However, it must be used daily and comes at a high price point. Plus, the beauty market is quite saturated, and people know what works for them and their skin. How do we encourage busy women in their 50s to incorporate this into their daily skin routine?

Fluus was revealed to the press a year ago, so the product wasn’t seen as new news, however it was the first time the product was widely able to be purchased. Our brief was to drive mass trial and encourage trust in a new sustainable period product, in a category where performance and personal preference still come ahead of eco-concerns despite best intentions.

The Fairtrade Foundation is known for ensuring farmers get fair pay and upholding fair production practices. However, wider goals like helping farmers become more resilient to climate change are often overlooked.

As the global PR agency to Single Malt Scotch Whisky, Highland Park we were tasked to create a piece of content which would tell the story of the craftsmanship and artistry which comes with creating whisky, and how it pairs unexpectedly with interesting flavors - the first consumer-facing installment of their new brand platform ‘A Wild Harmony’ - how did we connect with a huge global audience through food and flavour?

Take Tu outside of Sainsbury’s stores, showcasing the new Autumn / Winter collection, to a wider audience. We wanted to highlight the quality, fashion credentials and value of Tu’s clothing, with a multi-layer and integrated campaign that also amplified the new Tu & Me above the line campaign.

We were challenged to increase awareness that four streaming services; Sky, BTSport, DAZN and Amazon Prime were streaming the 3 tournaments; UEFA Champions League, UEFA Women’s Champions League and the Premier League from one platform, Amazon FireTV.

With the documentary already available on several other platforms since October last year, coupled with Earth Day becoming an increasingly crowded space, we leveraged the shocking facts and visuals from the documentary to create a timely sense of urgency and intrigue.

The challenge was to bring innovative and fresh social content to mark the 20th birthday of the title whilst engaging with a deeply complex community who are well engrossed in the universe of Gielinor and it’s history.

How do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences. 

How do we educate and increase awareness in the UK of the benefits of Neato’s products and technology?

How do we drive social conversation and deliver a trending topic to promote the premiere of SYFY’s new teen superhero show, Marvel Runaways?

How do we engage young, non film-buff audience in a collection of catalogue films, to drive Digital and DVD sales for the Warner Bros.’ Iconic Moments retail promotion?

Despite having very low levels of awareness amongst parents, advisors and potential students, Escape Studios needed to be seen as a market leader within the film, VFX, games and animation industry with regards to higher education.

How do you launch a MCN (Multi Channel Network) that has 5.5k of the largest YouTube influencers on their books to the business community… whilst addressing the fact most have no understanding of what an MCN is?

Build awareness of Freestyle Football in the UK and internationally, taking the sport from YouTube sensation to mainstream media must-see, with the objective of increasing consumer knowledge of the sport and driving interest from potential event sponsors.