How do you communicate a first-of-its-kind but complex offering to media who are focused on short-term affordable savings for their readers in the cost-of-living crisis?

Fluus was revealed to the press a year ago, so the product wasn’t seen as new news, however it was the first time the product was widely able to be purchased. Our brief was to drive mass trial and encourage trust in a new sustainable period product, in a category where performance and personal preference still come ahead of eco-concerns despite best intentions.

The Fairtrade Foundation is known for ensuring farmers get fair pay and upholding fair production practices. However, wider goals like helping farmers become more resilient to climate change are often overlooked.

The world is gradually moving towards a more plant-based diet, with more of us understanding the impact that meat and dairy consumption has on the planet.

Launch a new brand into a competitive market from a base of zero. Specifically an insect based cat food brand, one of the first of its kind. 

How do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

It was banned in Sweden three years ago, Oatly still wants to launch the same ad in the UK… but the world has moved on. How do we ensure the campaign generates debate, to propel the brand into the mind of consumers?

Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences. 

How do we educate and increase awareness in the UK of the benefits of Neato’s products and technology?

We needed to use the innovative range as a way to reach a younger audience, showing the versatility of SodaStream and how the flavours had moved on from sugary syrups of the past.

How do we educate media and consumers, making them aware that SodaStream is committed to making the planet a better, less plastic place?

Appointed as AOR in the UK, with a remit to drive top tier coverage and influencer engagement around the massive portfolio of titles published by 505 Games. Remit included, day to day press office, building relationships on behalf of the brand with key games and mainstream media, and advising on EMEA media strategy.

We were tasked to ensure that new theatrical film release, ‘Maleficent’, was deemed a must-see by the target market of girls aged 5 and 12, whilst at the same time appealing to the slightly older teen market. It also had to be seen as a blockbuster so that mum was excited to take the whole family.

Despite having very low levels of awareness amongst parents, advisors and potential students, Escape Studios needed to be seen as a market leader within the film, VFX, games and animation industry with regards to higher education.

Build awareness of Freestyle Football in the UK and internationally, taking the sport from YouTube sensation to mainstream media must-see, with the objective of increasing consumer knowledge of the sport and driving interest from potential event sponsors.

Despite half of gamers being women, there’s a lack of female talent in the industry. We were tasked to help Gram Games reverse the gender disparity in the gaming industry, fuelling conversation and encouraging women to get on the games career ladder.

Positioned the film as the summer’s hottest indie release by partnering with Mixmag to run an exclusive screening event at Egg nightclub, which saw a special guest DJ set performed by writer and inspiration of Eden, Sven Hansen-Løvegear.

Delivered integrated PR, social advertising and influencer campaign to drive app downloads of music making app, Ninja Jamm. Focused on music influencers as well as mainstream media (targeting app/tech pages) for the PR push.

Researched and identified key voices in this space (which included influencers that had already covered wrestling games by other publishers), WWE fan channels and mobile gaming enthusiasts. Facilitated the creation of sponsored content, where YouTube stars were commission to create a host of videos, showing the new update and gameplay available. Content created included straight up “lets play” and reviews along with challenges created by hosts of specific channels.