In collaboration with Acamar Films, we aimed to take the #BingsLittleWins campaign to the next level in 2024, leveraging the previous year's success. Our mission was clear: to provide guidance and support for parents and carers through the ups and downs of raising children. With the Bing series as our inspiration, we sought to address real parenting challenges, helping to navigate the complexities and celebrate the victories, big and small.

The LYMA Laser is a breakthrough product and one of the world’s most powerful at-home beauty devices. However, it must be used daily and comes at a high price point. Plus, the beauty market is quite saturated, and people know what works for them and their skin. How do we encourage busy women in their 50s to incorporate this into their daily skin routine?

Fluus was revealed to the press a year ago, so the product wasn’t seen as new news, however it was the first time the product was widely able to be purchased. Our brief was to drive mass trial and encourage trust in a new sustainable period product, in a category where performance and personal preference still come ahead of eco-concerns despite best intentions.

Drive consumers to watch Where the Crawdads Sing at the cinema, targeting a young female audience, as well as those 45+. Within that, we needed to appeal to existing fans of the book and Daisy Edgar Jones.

Take Tu outside of Sainsbury’s stores, showcasing the new Autumn / Winter collection, to a wider audience. We wanted to highlight the quality, fashion credentials and value of Tu’s clothing, with a multi-layer and integrated campaign that also amplified the new Tu & Me above the line campaign.

Much-hyped action-adventure game (and definitely not a walking simulator) Death Stranding received mixed reviews during its initial console release. We were tasked with promoting the PC launch of the game, published by 505 Games, to generate positive reviews from a new audience.

Launch a new brand into a competitive market from a base of zero. Specifically an insect based cat food brand, one of the first of its kind. 

How do we showcase Tu as the one stop shop for all things baby and maternity, and help them stand out from key competitors?

How do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences. 

How do we educate and increase awareness in the UK of the benefits of Neato’s products and technology?

How do we promote four DC TV titles all releasing different seasons on DVD, on different dates throughout the summer?

Connect with a new audience outside teen Marvel fans and promote a franchise which was in the middle of a studio move without upsetting core fans.

How do we educate media and consumers, making them aware that SodaStream is committed to making the planet a better, less plastic place?

Etsy is all about products that have a story, and keeping commerce human. Be it an interiors masterpiece to unique wall art, all of these products have a maker that hand crafted the item with love. How do we show Etsy’s target audience that this is the place to buy gifts that have real meaning?

How do we drive social conversation and deliver a trending topic to promote the premiere of SYFY’s new teen superhero show, Marvel Runaways?

How do we engage young, non film-buff audience in a collection of catalogue films, to drive Digital and DVD sales for the Warner Bros.’ Iconic Moments retail promotion?

We were tasked to ensure that new theatrical film release, ‘Maleficent’, was deemed a must-see by the target market of girls aged 5 and 12, whilst at the same time appealing to the slightly older teen market. It also had to be seen as a blockbuster so that mum was excited to take the whole family.

How do you launch a MCN (Multi Channel Network) that has 5.5k of the largest YouTube influencers on their books to the business community… whilst addressing the fact most have no understanding of what an MCN is?

Support the launch of ABZU, but don't give too much away, as the game inherantly includes a risk that it can be watched rathern than played. This was due to the narrative nature of the game, and while visually stunning, players potentially see spoilers online. The approach needed to be targeted, and reach audiences that are likely to be passionate about the game.