In 2023, Highland Park Distillery celebrated its 225th anniversary. The distillery wanted to increase brand awareness and connect with new global audiences to mark this milestone. The challenge was to celebrate the anniversary, create a meaningful connection with new consumers who appreciate whisky but aren't necessarily experts or aficionados, and to increase brand awareness during a pivotal moment for Highland Park.

Step into a realm where royal drama meets digital dynamite! Our venture with Sylvanian Drama for Netflix’s The Crown was not just a campaign; it was a coronation of quirky, satirical splendour. 

By adopting a ‘more extra’ approach, we shifted the focus towards a video-first strategy, leveraging popular platforms like Instagram and TikTok to engage with a diverse audience. Our content mix, which includes highlights from retailers, trending pop culture, celebrities, and relatable memes, has delivered exceptional year-on-year results.

The Fairtrade Foundation is known for ensuring farmers get fair pay and upholding fair production practices. However, wider goals like helping farmers become more resilient to climate change are often overlooked.

As the global PR agency to Single Malt Scotch Whisky, Highland Park we were tasked to create a piece of content which would tell the story of the craftsmanship and artistry which comes with creating whisky, and how it pairs unexpectedly with interesting flavors - the first consumer-facing installment of their new brand platform ‘A Wild Harmony’ - how did we connect with a huge global audience through food and flavour?

Take Tu outside of Sainsbury’s stores, showcasing the new Autumn / Winter collection, to a wider audience. We wanted to highlight the quality, fashion credentials and value of Tu’s clothing, with a multi-layer and integrated campaign that also amplified the new Tu & Me above the line campaign.

Launch a new brand into a competitive market from a base of zero. Specifically an insect based cat food brand, one of the first of its kind. 

With the documentary already available on several other platforms since October last year, coupled with Earth Day becoming an increasingly crowded space, we leveraged the shocking facts and visuals from the documentary to create a timely sense of urgency and intrigue.

How do we showcase Tu as the one stop shop for all things baby and maternity, and help them stand out from key competitors?

The challenge was to bring innovative and fresh social content to mark the 20th birthday of the title whilst engaging with a deeply complex community who are well engrossed in the universe of Gielinor and it’s history.

How do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

How do we educate and increase awareness in the UK of the benefits of Neato’s products and technology?

In the Spring of 2019, London & Partners wanted to drown out the UK’s negative press coverage with an eye-catching paid social campaign highlighting the cultural gems London has to offer beyond the usual tourist trail.

How do we promote four DC TV titles all releasing different seasons on DVD, on different dates throughout the summer?

Connect with a new audience outside teen Marvel fans and promote a franchise which was in the middle of a studio move without upsetting core fans.

How do we convert a broad thriller audience to purchase at Home Ents, when a film has been positioned as female-specific at theatrical?

How do we educate media and consumers, making them aware that SodaStream is committed to making the planet a better, less plastic place?

Etsy is all about products that have a story, and keeping commerce human. Be it an interiors masterpiece to unique wall art, all of these products have a maker that hand crafted the item with love. How do we show Etsy’s target audience that this is the place to buy gifts that have real meaning?

We were tasked to ensure that new theatrical film release, ‘Maleficent’, was deemed a must-see by the target market of girls aged 5 and 12, whilst at the same time appealing to the slightly older teen market. It also had to be seen as a blockbuster so that mum was excited to take the whole family.

How do you launch a MCN (Multi Channel Network) that has 5.5k of the largest YouTube influencers on their books to the business community… whilst addressing the fact most have no understanding of what an MCN is?