In 2023, Highland Park Distillery celebrated its 225th anniversary. The distillery wanted to increase brand awareness and connect with new global audiences to mark this milestone. The challenge was to celebrate the anniversary, create a meaningful connection with new consumers who appreciate whisky but aren't necessarily experts or aficionados, and to increase brand awareness during a pivotal moment for Highland Park.

As the global PR agency to Single Malt Scotch Whisky, Highland Park we were tasked to create a piece of content which would tell the story of the craftsmanship and artistry which comes with creating whisky, and how it pairs unexpectedly with interesting flavors - the first consumer-facing installment of their new brand platform ‘A Wild Harmony’ - how did we connect with a huge global audience through food and flavour?

In October 2020, the European Parliament voted yes to Amendment 171. If implemented, it would have had a catastrophic impact on the whole plant-based industry. It would extend current restrictions, and ban brands from using any language or imagery which even ‘evoked’ a comparison to dairy products. How do we mobilise everyday people to understand, and care about a complex legislation that hadn’t been implemented yet… and wouldn’t even impact the UK?

Maintain regular international coverage for Outfit7’s Talking Tom brand through regular mobile game launches, securing quality earned and paid coverage with family, consumer lifestyle and games press. 

In the Spring of 2019, London & Partners wanted to drown out the UK’s negative press coverage with an eye-catching paid social campaign highlighting the cultural gems London has to offer beyond the usual tourist trail.

Appointed as AOR in the UK, with a remit to drive top tier coverage and influencer engagement around the massive portfolio of titles published by 505 Games. Remit included, day to day press office, building relationships on behalf of the brand with key games and mainstream media, and advising on EMEA media strategy.

How do we launch a niche documentary about MotoGP to hard to reach superbike fans, motorheads and broader sports audience?

Support the launch of ABZU, but don't give too much away, as the game inherantly includes a risk that it can be watched rathern than played. This was due to the narrative nature of the game, and while visually stunning, players potentially see spoilers online. The approach needed to be targeted, and reach audiences that are likely to be passionate about the game.

Despite half of gamers being women, there’s a lack of female talent in the industry. We were tasked to help Gram Games reverse the gender disparity in the gaming industry, fuelling conversation and encouraging women to get on the games career ladder.