Our Work

​​Outfit7 – Amplifying awareness of the Talking Tom brand to an international audience

CHALLENGE:

Maintain regular international coverage for Outfit7’s Talking Tom brand through regular mobile game launches, securing quality earned and paid coverage with family, consumer lifestyle and games press. 

SOLUTION:

Bespoke global PR strategies are developed that activate international agencies to deliver widespread press office activity across the UK, US, Brazil, India and more. Through a relentless media programme, coverage across multiple beats is secured with key earned media, supported by media and influencer gifting to deliver earned social coverage to generate greater brand awareness. Paid partnerships with consumer lifestyle media also deliver tailored written and video content with targeted messaging to core target audiences, boosting installs at launch and beyond.

RESULTS

Across the launch of My Talking Tom Friends and My Talking Angela 2, 700 pieces of international coverage has been secured with games, parenting and consumer lifestyle press, with highlight results including Pocket Gamer, Touch Arcade, Super Parent and UK Mums. An additional 700 pieces of paid or wire coverage has also been secured, boosted by paid media partnerships with mainstream consumer lifestyle titles such as Bustle, POPSUGAR and US Weekly. 

IMPACT

As a result of international mainstream media awareness through earned and paid activity, My Talking Angela 2 became Outfit7’s most successful launch to date, following the previous successful launch of My Talking Tom Friends, with over 36 million installs.