Our Work

Freestyle Football Federation

Challenge:

Build awareness of Freestyle Football in the UK and internationally, taking the sport from YouTube sensation to mainstream media must-see, with the objective of increasing consumer knowledge of the sport and driving interest from potential event sponsors.

Solution:

We built a series of bespoke media packages to target UK national, international and trade press with stories which position Freestyle Football as a worldwide trend. By heroing two of the world’s top Freestylers, secured a range of broadcast packages, bringing the trend to the masses. In order to announce investment from a Chinese corporation with a bang, we harnessed the news trend for Chinese football to deliver international business and trade hits. To engage the hard-to-reach young male audience, we placed impressive video content on viral channel, UNILAD.

Still to come this year, look out for our international coverage of the Freestyle Football World Championship Tour, we’ll also be launching the Federation’s Teacher Training Scheme and very own app… watch this space.

Results:

Not one, not two, but four individual BBC features within the first phase of the campaign, across BBC Radio 1, BBC Radio 2, BBC Sport Get Inspired and the global BBC World News. Secured national national print feature in The New Day and consumer coverage in Match of The Day magazine appealing to footy-mad readers. 20 pieces of UK and international trade coverage have appeared, highlighting the commercial story and sponsorship opportunities around the sport.

Impact:

Freestyle Football Federation has received an influx of enquiries about events and commercial opportunities. Following the BBC Sport ‘Get Inspired’ piece, which talked about the upcoming Teacher Training scheme, the Federation received over 150 enquiries about singing up for a course.