How do we educate and increase awareness in the UK of the benefits of Neato’s products and technology?

In the Spring of 2019, London & Partners wanted to drown out the UK’s negative press coverage with an eye-catching paid social campaign highlighting the cultural gems London has to offer beyond the usual tourist trail.

We needed to use the innovative range as a way to reach a younger audience, showing the versatility of SodaStream and how the flavours had moved on from sugary syrups of the past.

How do we maintain hype around the cultural sensation and convert fans of the film into Home Entertainment purchasers, whilst engaging a broader audience in a ‘rom-com’ with a difference?

How do we promote four DC TV titles all releasing different seasons on DVD, on different dates throughout the summer?

Connect with a new audience outside teen Marvel fans and promote a franchise which was in the middle of a studio move without upsetting core fans.

Relaunch the brand FITXR in the UK in Q4 2019, with a product that has been available for 6 months, but previously garnered limited media coverage

How do we convert a broad thriller audience to purchase at Home Ents, when a film has been positioned as female-specific at theatrical?

How do we educate media and consumers, making them aware that SodaStream is committed to making the planet a better, less plastic place?

Etsy is all about products that have a story, and keeping commerce human. Be it an interiors masterpiece to unique wall art, all of these products have a maker that hand crafted the item with love. How do we show Etsy’s target audience that this is the place to buy gifts that have real meaning?

Appointed as AOR in the UK, with a remit to drive top tier coverage and influencer engagement around the massive portfolio of titles published by 505 Games. Remit included, day to day press office, building relationships on behalf of the brand with key games and mainstream media, and advising on EMEA media strategy.

How do we drive social conversation and deliver a trending topic to promote the premiere of SYFY’s new teen superhero show, Marvel Runaways?

Launch a new sleep app, for kids, Moshi Twilight: Sleep Stories, from well-known kids brand and creator of Moshi Monsters, Mind Candy. Our brief was to build awareness from the ground-up and drive advocacy with parents, in order to drive downloads and build a community of paid subscribers.

How do we engage young, non film-buff audience in a collection of catalogue films, to drive Digital and DVD sales for the Warner Bros.’ Iconic Moments retail promotion?

We were tasked to ensure that new theatrical film release, ‘Maleficent’, was deemed a must-see by the target market of girls aged 5 and 12, whilst at the same time appealing to the slightly older teen market. It also had to be seen as a blockbuster so that mum was excited to take the whole family.

How do we launch a niche documentary about MotoGP to hard to reach superbike fans, motorheads and broader sports audience?

Despite having very low levels of awareness amongst parents, advisors and potential students, Escape Studios needed to be seen as a market leader within the film, VFX, games and animation industry with regards to higher education.

How do you launch a MCN (Multi Channel Network) that has 5.5k of the largest YouTube influencers on their books to the business community… whilst addressing the fact most have no understanding of what an MCN is?

Build awareness of Freestyle Football in the UK and internationally, taking the sport from YouTube sensation to mainstream media must-see, with the objective of increasing consumer knowledge of the sport and driving interest from potential event sponsors.

Support the launch of ABZU, but don't give too much away, as the game inherantly includes a risk that it can be watched rathern than played. This was due to the narrative nature of the game, and while visually stunning, players potentially see spoilers online. The approach needed to be targeted, and reach audiences that are likely to be passionate about the game.