Maintain regular international coverage for Outfit7’s Talking Tom brand through regular mobile game launches, securing quality earned and paid coverage with family, consumer lifestyle and games press. 

Our campaign had to reach new audiences and convert loyal fans, attracting mainstream awareness, with the ultimate goal of driving interest and installs for Outplay Entertainment’s Mystery Match Village Death on the Nile.

Launch a consumer-focused portable VR headset, Flow Immersive Glasses, which breaks new ground in the space, to a lifestyle audience, who hadn’t previously engaged with VR - while positioning HTC as a leader in the space innovating with the latest technology.

We needed to position Tu as the go to destination for World Book Day costumes amongst its many competitors, as well as encouraging parents and kids to continue seeking the joy in reading and books through the World Book Day tokens in Sainsbury’s stores.

The world is gradually moving towards a more plant-based diet, with more of us understanding the impact that meat and dairy consumption has on the planet.

Launch a new brand into a competitive market from a base of zero. Specifically an insect based cat food brand, one of the first of its kind. 

How do we showcase Tu as the one stop shop for all things baby and maternity, and help them stand out from key competitors?

How do you challenge the perception of the beloved Nando’s and persuade thousands of its own loyal customers to sign a World Animal Protection petition asking it to make urgent animal welfare improvements?

It was banned in Sweden three years ago, Oatly still wants to launch the same ad in the UK… but the world has moved on. How do we ensure the campaign generates debate, to propel the brand into the mind of consumers?

Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences. 

How do we educate and increase awareness in the UK of the benefits of Neato’s products and technology?

We needed to use the innovative range as a way to reach a younger audience, showing the versatility of SodaStream and how the flavours had moved on from sugary syrups of the past.

How do we maintain hype around the cultural sensation and convert fans of the film into Home Entertainment purchasers, whilst engaging a broader audience in a ‘rom-com’ with a difference?

How do we promote four DC TV titles all releasing different seasons on DVD, on different dates throughout the summer?

Connect with a new audience outside teen Marvel fans and promote a franchise which was in the middle of a studio move without upsetting core fans.

Relaunch the brand FITXR in the UK in Q4 2019, with a product that has been available for 6 months, but previously garnered limited media coverage

How do we convert a broad thriller audience to purchase at Home Ents, when a film has been positioned as female-specific at theatrical?

How do we educate media and consumers, making them aware that SodaStream is committed to making the planet a better, less plastic place?

Appointed as AOR in the UK, with a remit to drive top tier coverage and influencer engagement around the massive portfolio of titles published by 505 Games. Remit included, day to day press office, building relationships on behalf of the brand with key games and mainstream media, and advising on EMEA media strategy.

How do we engage young, non film-buff audience in a collection of catalogue films, to drive Digital and DVD sales for the Warner Bros.’ Iconic Moments retail promotion?