THINKING, CULTURE & WORK
As 2021 drew to a close, it was evident that almost two years of the Covid-19 pandemic had affected the games industry. From ever present PlayStation 5 and Xbox Series X console shortages worldwide, to a shift to a more hybrid working format for many studios, 2021 was certainly a…
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Our new Brands & Movements Report uncovers the truth. The Context No one can say we are living in boring times. Whether it’s addressing climate change, systemic racism, economic inequality, the COVID-19 pandemic, or supply chain disruption, there is a lot on the world’s plate right now. But how much…
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The global pandemic put the brakes on some of the biggest and most anticipated events in the world, including the Electronic Entertainment Expo, or E3. Arguably the biggest event in the video games calendar, with development grinding to a halt as governments worldwide demanded we stay home, last year was…
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Netflix has announced its plans for further world domination, with the reported expansion of its services into an Apple-Arcade style subscription model, a move that follows the success of Black Mirror: Bandersnatch, and Stranger Things: The Game. We don’t yet know whether this expansion will offer similar interactive experiences, or…
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The rise of esports started as something of a surprise back in the early days of Halo and Counterstrike LAN parties, when groups of gamers would link up a series of computers and game consoles to compete for bragging rights. What began as a subculture of social gatherings,…
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In the past ten days alone, we’ve followed three huge and controversial stories which have resulted in crisis responses and statements from The Met Police, The Queen herself and the global chain, Burger King. Now more than ever, brands, high-profile individuals and institutions are under scrutiny from the public and…
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Picture the scene. You’re a passionate tech entrepreneur. You kick off an investor meeting by highlighting your recent campaign from The Times. If you’re in The Times, you’re doing something that a hugely influential newspaper considers important. You’re doing something…
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We’re kicking off the new year with an exciting new partner, as we have been appointed by Jagex as their retained creative agency, supporting the 20th anniversary of RuneScape in 2021. The win follows a five-way competitive pitch, and we’ll be working…
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2020: What a year. A year when we used the words “LOCKDOWN”, “Zoom” and “unprecedented” more than we can count. Whilst challenging doesn’t cut it, it’s also been a year that has seen some of the best and bravest people and…
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It’s been a hugely exciting week for Alfred, having found out that our #TheRealCheekyNandos campaign for World Animal Protection won the Best Purpose Campaign Award at the PR Week Awards. We were in brilliant company, among many other impactful and creative campaigns, so we are so…
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While we are currently still in a global crisis, that shows signs of resurgence with increasing likelihood of further social restrictions (again), we have reflected on the changes in consumer behaviour over the past six months. These trends illustrate a shift in how people think, behave, and prioritise,…
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We were recently appointed by Starlight Children’s Foundation, a charity which shines a light on the incredible work carried out by Health Play Specialists for children in hospitals all over the UK, to lead the launch of National Play In Hospital Week, and the Health Play Specialist of…
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Recently the Guardian made waves after it unveiled a brand new guest author who had some ominous words to share. But whilst the piece offered in terms of an interesting reflection on where the future of AI in editorial could be heading, the writer itself stole the limelight.
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Our culture is at the heart of everything we do. From the little things like celebrating birthdays, anniversaries and work achievements to visiting the most popular London exhibitions and galleries. Our culture is also built through daily interactions, and chatting about our latest Netflix obsession whilst we read…
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We were recently appointed by Fashion Revolution, the world’s largest fashion activism movement, formed after the Rana Plaza factory collapse in Bangladesh in 2013, to lead the media launch of its annual Fashion Revolution Week, which took place 20th – 26th…
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The brand purpose revolution has driven many businesses to change the way they think, and shift from simply standing for profit, to defining how else they can positively impact society. Although defining a purpose is a great step forward, this isn’t enough. There is growing sentiment,…
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Following a three-way competitive pitch, Alfred has been appointed by HTC as their retained UK agency of record, to work across their portfolio with a significant focus on HTC Vive. Alfred will work closely with the in-house team creating programmes of activity to…
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The world looks and feels a lot different today than it did just a few weeks ago. In an industry where we frequently talk about purpose, there really hasn’t been a more needed time for brands to step up and take action. Putting money, resources and expertise to use for…
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This week, as part of our monthly culture currency initative, the Alfredian team took a trip to the Saatchi Gallery to take a look at its latest Tutankhamun Exhibition, Treasures of the Golden Pharaoh. Featuring more than 150 original objects unearthed by British explorer, Howard Carter, the dazzling display of…
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