Following a three-way competitive pitch, Alfred has been appointed by HTC as their retained UK agency of record, to work across their portfolio with a significant focus on HTC Vive. Alfred will work closely with the in-house team creating programmes of activity to connect with B2C and B2B audiences, dialling up activity in 2020 to drive awareness and product understanding.

Alfred’s remit includes delivering positive cut through for the portfolio of HTC products, services and content, targeted thought leadership, proactive news generation, and creative features. HTC’s product portfolio delivers cutting edge VR experiences, as well as access to a wealth of content including thousands of VR apps, games and videos through the Viveport store.

HTC has recently announced its most versatile virtual reality product line-up to date. With a focus on changing the face of VR, HTC has introduced the VIVE Cosmos Series which expands the functionality of VIVE Cosmos. Including the Vive Cosmos Elite which is one of the most advanced VR experiences available.

Catrina Adams, EMEA PR Manager at HTC, comments: “Alfred really impressed us at pitch, we were looking for an agency who could truly be an extension of our in-house team, who shared our cultural values, and were passionate about technology and innovation. The team at Alfred struck us as creative and demonstrated a clear understanding of the global market. We’re looking forward to working with them to create and tell compelling stories, that make a lasting impact across consumer technology B2C and B2B sectors.”

Dan Neale, Managing Director at Alfred, adds: “At Alfred we strive to work with our clients in a true partnership, to be an extension of their team, this connected with HTC, and we are fired up to support with their ambitious plans. We bring passion and experience working with innovative brands across the technology sector, unlocking creative ways to engage consumers and deliver meaningful stories around the full product line-up. We’ve set out to build HTC’s leadership position in the VR market and create a movement around the brand and their cutting-edge technology. We’re very proud to become their partner and support on this exciting plan.”

This is the latest in a series of recent wins including Sony Pictures Home Entertainment, Fashion Revolution and on-demand technology service Slerp.