THINKING, CULTURE & WORK
As we entered the second quarter of 2023, we celebrated a significant milestone – Alfred’s 10th birthday. It reminded us of our continued commitment to inspire brands to be a force for good, reflected in our mantra, #MovementsNotMoments. Q2 saw us achieving a series of groundbreaking milestones, from launching…
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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London, July 2023: Alfred has appointed Rachel Proctor as its new Head of Digital, along with a number of digital specialists, following the rapid growth of its digital division during the agency’s tenth anniversary year. A series of high-profile digital wins for Alfred…
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We all know somebody obsessed with a particular film soundtrack, but what about video game soundtracks? Our resident video game music fanatic, Debbie Lloyd, shares her thoughts on how it has evolved over the years, why we should all be listening to more of it, and the positive impact…
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Before we dive headfirst into this digital yarn, let’s clarify what Threads is. It’s the newest creation from Meta, the artist formerly known as Facebook, whose rebranding makes it sound like it’s fumbling through a midlife crisis. “Say more with Threads – Instagram’s…
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Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…
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Senior Account Manager on the Alfred London Games and Tech team, Niall De’Ath, reflects on the future of a post E3 world On the 30th March 2023, something previously unthinkable happened. The world’s largest and…
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London, April 2023: Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City, following a competitive six-way pitch process. Alfred has been briefed to deliver social media content and campaigns that amplify the brand’s values and objectives, focusing on connecting people and communities…
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London, 22nd March 2023: Ripple Energy has appointed Alfred as its consumer PR partner after a competitive pitch process. Alfred’s remit will cover strategic communications, press office support and campaign development and delivery. Ripple Energy is a clean energy platform that enables people across the UK to part-own wind…
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Eating green isn’t always easy. For some people, affordability is a barrier. For others, it’s knowing how to eat green. What’s more, lots of us have no idea when it comes to the carbon footprint of our…
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By Rich Langrish – Head of Social Ladies and gentlemen, gather round, for I bring you the death knell of the aspirational influencer. That’s right, the end is nigh for those Insta-famous types who’ve made a living out of pretending to live a lavish lifestyle that the rest…
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2022 has been another strong year supporting movements and making a positive impact for both our clients and team. Here’s an overview of what we got up to this year… New Partners • Including Nespresso, The Fairtrade Foundation UK, Highland Park, Zagg, Electric Noir, Nefta and…
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It has certainly been a busy year for the PR & comms industry. During a rollercoaster twelve months, brands have had to be bigger, bolder and more impactful than ever, while staying sensitive to a nation going through tough times. We’ve asked our team to share…
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Alfred partnered with mobile tech accessory giant ZAGG to promote its revolutionary InvisibleShield On Demand (ISOD) screen protection service in stores across Europe, utilising DOOH (Digital out-of-home) screen placements. We spotted an exciting opportunity to bring innovative creative techniques to the project. It is the first…
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Alfred is hiring at a number of levels. If you’re interested in helping brands to make a positive impact in the world, we’d love to talk to you. Here’s what we’re looking for: 1 x consumer PR Junior Account Executive…
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While heralded as an example of true purpose by many, I fear the giving away of Patagonia by its founder will do more harm than good for the purpose business movement, as we need more businesses to operate, and be founded with purpose at their core. The false…
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What a year for politics (so far…). Putting Brexit, the Ukraine War and the cost-of-living crisis aside, the UK scandal ridden government has torn itself apart, to the point where we’ve been left practically leader-less during the ‘summer of discontent’. Despite the…
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#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke! We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team…
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At the start of this year, we made a number of commitments to accelerate meaningful improvement around diversity and inclusion within our business. Frankly, we know we haven’t been doing enough, and we are committed to making real progress by taking the right action to make a difference. We need…
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