Ripple Energy appoints Alfred to handle consumer PR
24th March 2023
London, 22nd March 2023: Ripple Energy has appointed Alfred as its consumer PR partner after a competitive pitch process. Alfred’s remit will cover strategic communications, press office support and campaign development and delivery.
Ripple Energy is a clean energy platform that enables people across the UK to part-own wind and solar farms. Members are able to power their homes with green energy, slash energy bills and reduce their carbon footprint. Founded in 2017, the multi-award winning company has already proven its model with a consumer-owned wind farm in Wales and a second wind farm under construction in Scotland which will be the largest of its kind in the UK. Ripple recently announced its third project will be the UK’s first ever shared solar park.
Alfred has been briefed to raise consumer awareness of Ripple’s unique model, building on its existing base of passionate early adopters to broaden consumer understanding and demand for shared energy ownership in the UK.
Linda Sooprayen, Head of Marketing at Ripple Energy said: “We’ve always thought of ourselves as leading a new movement at Ripple, so Alfred’s ‘movements’ proposition and values as an agency felt like exactly the right match for us. Our brief for Alfred is focused on shifting consumer perceptions and behaviours, and we’re excited to be working together to help consumers make the change they want to see in the energy market”.
Francesca Rivett-Carnac, Director at Alfred said: ‘As soon as we spoke to Ripple we wanted to be part of its mission. The UK energy system faces huge challenges, and the country needs innovators like Ripple with vision and determination to put the power back into consumers’ hands. But first we need more people to know that green energy ownership is even an option for them, so we’ll be combining strategic thinking, behavioural science and creativity to show consumers that when you own the source, you own the power”.
Ripple Energy is the latest in a number of sustainability comms wins for Alfred. The agency recently devised and executed a campaign with Fairtrade Fortnight called ‘The Endangered Aisle’, which launched in late February 2023 to highlight the urgent need to protect the future of food and the small switches shoppers can make to play their part.