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2022: The Year That Was

22nd December 2022

2022 has been another strong year supporting movements and making a positive impact for both our clients and team.

Here’s an overview of what we got up to this year…

New Partners 

• Including Nespresso, The Fairtrade Foundation UK, Highland Park, Zagg, Electric Noir, Nefta and Picadeli.

Team & Culture

• Grew to 32 team members
• Won two Agency of the Year Awards
• Shortlisted for PR Week Best Places to Work
• Launched our Diversity and Inclusion plan and commitments
Received a top score for gender pay, one of only four agencies that were awarded 100 in PR Week’s Pay Gap Report
No.1 in PRWeek’s UK Bubbling Under table, with 57% growth in ‘21 vs ‘20
MD Dan Neale’s appearances on PR Week and PRovoke podcasts became top industry listens
Launched our own Culture Awards
Doubled the size of Alfred HQ
Turned nine, and took the team to Paris for our annual birthday trip

Making Movements 

• Launched our industry-leading Movement Blueprint
• Championed body positivity with Tu Clothing with the UK’s first moving changing room experience #TuAndMe
Launched the brand’s newest ambassador Ashley James to continue helping mums throughout their pregnancy journeys
Crafted Mars Petcare’s global sustainability story
Positioned Hutch as a leader in four day work weeks, securing global, national and broadcast coverage
Brought iced coffee to the masses this summer on behalf of Nespresso, and proudly launched the brand as a B Corp
Busted nutritional myths for Oatly, got creative in the kitchen and led conversations across the UK about what ‘normal’ really means.
Supported vulnerable families with school uniform access from Tu Clothing with Olympian Louis Smith
Partnered with Sessions to open their hybrid ‘food hall meets restaurant’ dining experience, championing chefs from diverse backgrounds
Launched a social campaign for the award-winning climate change documentary Eating Our Way To Extinction… Leonardo DiCaprio even shared our content racking up millions of views!
Supported 505 on its biggest game unveil in years with an a-list cast of movie stars, grew its creator community and delivered industry-leading coverage
Continued to demonstrate innovation with HTC Vive including multiple pieces of broadcast coverage
Helped Miniclip and Voodoo communicate huge achievements in-game downloads, making them two of the biggest mobile developers in the world.
Celebrated Outfit 7’s Talking Tom being the most downloaded franchise ever
Supported Nefta’s innovation in Web3, including a series of exciting partnerships

Creating Content

Activated international communications plans for Highland Park, including a content series which went live across multiple global markets
Helped Amazon deliver more Fulfilment Centre tours than ever before
 Immortalised sensational Drag Queen Kitty Scott-Claus in GIF form #Stunning
Created in-store ads for Zagg, seen live all across Europe, featuring an AI generated pooch!
Delivered TikTok creator campaigns for multiple Sony Pictures theatrical releases

And much, much more…!

So join us in raising a glass to 2022. Here’s to 2023 and we look forward to sharing our new movements with you.