London, July 2023: Alfred has appointed Rachel Proctor as its new Head of Digital, along with a number of digital specialists, following the rapid growth of its digital division during the agency’s tenth anniversary year.

A series of high-profile digital wins for Alfred including Westfield, Highland Park and Impossible Foods have contributed to 60% growth in 2023 for the agency’s digital division. The newly-created roles will make room for further expansion of the agency’s integrated, purpose-led offering, as well as further enhancements across data and paid, supporting its ‘movement not moments’ methodology.

Rachel Proctor joins Alfred as Head of Digital from Milk & Honey PR, having built the agency’s digital offer globally. She previously held roles at Thomson Reuters, Cannes Lions International festival of Creativity. Rachel will play a key role in expanding the integrated offer at Alfred, working alongside Creative Strategy Lead, Hannah Jackson; Head of Social, Richard Langrish; and Design Director, Liam G.

Rachel Proctor is joined by content creator Lorelei Timpson, who previously worked for Pink News and is a travel and lifestyle content specialist. Scott Wilson also joins from Snack Media & GiveMeSport and will play a key role in the execution across digital.
  

Rachel Proctor said “Alfred is delivering incredible impact for clients, communities and the planet with its movements not moments philosophy. I’m so excited to be working with the wealth of talent at Alfred to deliver integrated work, grounded in insight and strategy.”   

Dan Neale, MD at Alfred said “Digital has been a part of our business since inception a decade ago, but the team have taken it up a gear in the last six months. We’ve secured significant new business wins and organic growth across this portfolio in 2023, further extending our work in social, paid, and content. We’ve bolstered our digital offering with Scott and Lorelei, and now through Rachel’s leadership we continue to invest in this area to support our clients with activity that connects brands, audiences and purpose to create impact.”