IT’S YOUR RHYTHM! MUSIC MAKING APP NINJA JAMM LAUNCHES ON ANDROID
18th August 2015
Over the last week here at Alfred we’ve had the pleasure to work with the iconic independent label Ninja Tune on the release of their awesome music making app Ninja Jamm, which was made available on Android for the first time on August 12th.
Ninja Jamm made its Google Play debut after a hugely successful run on iOS with over 300,000 downloads, marking the first time that an app of its kind is brought to Android users, and as a free download! To tie in with the launch, Ninja Jamm also released samplepacks: sound banks developed by Loopmasters which enable users to create studio quality tracks from a wide collection of beats, bass lines, synths, vocals and fx drawn from genres like House, Techno, Trap, Hiphop and Dubstep, two of which can be downloaded for free with the app.
In the lead up to the release, we’ve been privileged to work closely with Matt Black, one half of legendary DJ duo Coldcut, who designed the app in collaboration with arts and technology crew Seeper. Matt has a contagious enthusiasm for pushing technology forward in favour of music and music performance, with Ninja Jamm being the latest of a number of efforts that will see Coldcut receiving the Innovation Award at this year’s Independent Music Awards. The app has also been highly praised by the label’s own artists, including the likes of Roots Manuva and Bonobo who both have tunepack releases on Ninja Jamm. Users can download these and have a go at remixing the songs themselves, often with encouraging prizes from Ninja Tune such as getting your own remix on a limited edition 12” single.
Amongst the coverage already secured for this, we’ve had Ninja Jamm featured in the Guardian’s 20 best new Android apps and games this week round-up, along with a spot in Gizmodo’s weekly list of their favourite iOS and Android apps. Vice’s sub-channel The Creators Project have run an interview piece with Matt talking about the app’s open source nature, a hugely interesting development for Ninja Jamm that allows the app to be synced up with other devices to play together. And just last Friday we also visited uncensored, subscriber-based radio Fubar in London, where Matt did a live remix of Roots Manuva’s Witness to the awe of the presenters!
In addition to the PR, we’ve also been working with Ninja Jamm on their social media advertising, which launched last week.
We’ve been having a play on the app at Alfred HQ and we can only it’s an awful lot of fun, so for those of you out there on iOS and Android, get downloading it now!
Ninja Jamm on Android
Ninja Jamm on iOS