London, April 2023: Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City, following a competitive six-way pitch process.

Alfred has been briefed to deliver social media content and campaigns that amplify the brand’s values and objectives, focusing on connecting people and communities through extraordinary, meaningful, shared experiences.

The agency will develop and execute social media content (focusing on TikTok) and campaigns for both Westfield destinations in London to drive engagement, increase brand awareness, and ultimately help drive footfall and sales for both destinations, which offer over 700 retail and leisure concepts and over 180 places to eat and drink, combined.

Westfield joins a growing portfolio of digital and content clients at Alfred, including Amazon UK and Tours, Highland Park Whiskey, and Sainsbury’s Tu. Alfred’s Digital business has seen significant growth over the last three years, bolstered by several key appointments allowing the agency to deliver bigger, more powerful integrated campaigns. The agency’s social team is led by Richard Langrish, who brings a wealth of experience creating engaging and effective campaigns across various social media platforms.

Commenting on the partnership, Alfred’s Head of Social, Richard Langrish said, “Alfred is thrilled to join forces with Westfield as its social media and content partner. Collaborating closely with the in-house social team, we aim to develop captivating, attention-grabbing social content that not only raises the profile of the Westfield brand but also contributes towards sales and foot traffic.”

Sarah Fearon, Head of Marketing UK at Unibail-Rodamco-Westfield, said: “Social media is one of our many digital touchpoints for building engagement and having conversations with our customers, and we are excited by Alfred’s creativity, experience and expertise and look forward to a collaborative journey with Alfred to deliver best in class social campaigns.”