LEARN, CREATE & DO
We are committed to helping brands positively impact the world, including within the entertainment and influencer sectors, where this can often get lost. As we head into 2024, authentic and trusted partnerships are more important than ever. Here’s a recap of some of our campaigns from the past…
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Before we dive headfirst into this digital yarn, let’s clarify what Threads is. It’s the newest creation from Meta, the artist formerly known as Facebook, whose rebranding makes it sound like it’s fumbling through a midlife crisis. “Say more with Threads – Instagram’s…
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Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…
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London, April 2023: Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City, following a competitive six-way pitch process. Alfred has been briefed to deliver social media content and campaigns that amplify the brand’s values and objectives, focusing on connecting people and communities…
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Instagram’s latest offering Brands will be able to sponsor influencers content posted using the ‘Paid partnership with…’ tag. Previously their content would only be seen by the influencer’s followers unless brands offered to pay the influencer directly to run ads on their behalf. Now brands are able…
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Instagram to beat Snap’s Time Spent For years, despite slowing user growth Snap has beaten its main rival Instagram in terms of the time users spend using the app each day, but a recent report suggests this time is expected to remain flat and…
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WhatsApp security breach The Financial Times discovered that hackers had installed surveillance software on phones and other devices, exploiting vulnerability in the app. While a fix was rolled out on Friday, it prompted the Facebook-owned company to call for its 1.5 billion users to update their app…
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Facebook announces ‘tribute’ profiles Facebook has announced that it’s launching ‘tribute’ profiles for memorialised accounts. Users are now able to assign a ‘legacy contact’ who can manage their account after they die. WhatsFaceGram Facebook also shared how it will be moving towards full integration…
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BBC and ITV take on Netflix ITV invested £65 billion in their joint venture with the BBC, Britflix, which has previously launched as Britbox in North America. The platform offers key British entertainment and aims to battle Netflix and Amazon Prime. Facebook is pitching…
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I spy fake news Twitter has rolled out a new tool in Europe to allow users to identify if they are being targeted by ads paid for by political campaigns ahead of upcoming elections. AI technology lets users find their perfect pup…
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Should social networks be held responsible for child self-harm? A mother who lost her daughter to suicide in 2013 is at the forefront of a campaign with the NSPCC to hold social networks accountable for failing to keep children safe on their networks. Thousands…
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Paint me like one of your Snapchat girls… Filters and face-altering apps are leading to a rise in facial dysmorphia amongst its users, with avid selfie-takers reaching out to cosmetic surgeons to recreate their favourite filters in real life. Channel 4 teams up with…
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Whatsapp confirms a big new update Whatsapp has just confirmed that it’s adding a new way to chat on the app. The popular messaging service says that billions of users will be able to use a new group video call feature. This feature enables…
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Love Island’s social media strategy No one can deny the power of Love Island across all social platforms – when the show is on social is a-buzz with tweets and memes and is regularly trending. However, when it came to the show’s official accounts, this year they’ve…
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Instagram unveils video calling Throwing its hat into the ring, Instagram unveiled its own video calling function in app this week. It allows up to 4 people to chat at once and is accessed through the direct messaging section. Users can then minimise chat windows and…
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From beauty bloggers to depression, get a topline look at this week’s social media news. What effect can negative social media experiences have on our mood? According to research done by the Universities of Pittsburgh and West Virginia, negative interactions online…
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We’ve had a summer of fun with the ultimate #GirlSquad celebrating the final season of Pretty Little Liars, from our client Warner Bros. Ringing in a season full of dramas, we celebrated the season launch with our own Uber A paying a visit to torment our favourite female press. Delivering…
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It’s been cocktail emojis and #SquadGoals all round for our Home Entertainment launch of Warner Bros.’ How To Be Single, the latest NSFW film from rowdy Rebel Wilson. With the objective of reaching the young female audience with fun, relatable and empowering content, we’ve driven the campaign through social… emojis,…
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It’s happy Monday indeed today, as the summers arrived and we’ve cracked open the champagne, to celebrate Alfred’s third birthday. The last year has been another fantastic one for the team with a stream of new client wins, some fantastic work, new team members and just last week, the launch…
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