Social media

Alfred Year in Review: 2019

It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found… Read More

The Week That Was: Social – 07/06/19

Instagram’s latest offering Brands will be able to sponsor influencers content posted using the ‘Paid partnership with…’ tag. Previously their content would only be seen by the influencer’s followers unless brands offered to pay the influencer directly to run ads on their behalf. Now brands are able… Read More

The Week that Was: Social (17/05/19)

WhatsApp security breach The Financial Times discovered that hackers had installed surveillance software on phones and other devices, exploiting vulnerability in the app. While a fix was rolled out on Friday, it prompted the Facebook-owned company to call for its 1.5 billion users to update their app… Read More

The Week That Was: Social – 03/05/19

‘Tinder for Teens’ using facial recognition to prevent abuse So-called ‘Tinder for Teens’ app Yubo used facial recognition technology to verify age to prevent child sexual abuse, as well as ensure all users meet their minimum age requirement of 13 years of age. Spotify playlists are… Read More

The Week That Was: Social (08/03/19)

Facebook announces ‘tribute’ profiles Facebook has announced that it’s launching ‘tribute’ profiles for memorialised accounts. Users are now able to assign a ‘legacy contact’ who can manage their account after they die. WhatsFaceGram Facebook also shared how it will be moving towards full integration… Read More

The Week That Was: Social (01/03/19)

BBC and ITV take on Netflix ITV invested £65 billion in their joint venture with the BBC, Britflix, which has previously launched as Britbox in North America. The platform offers key British entertainment and aims to battle Netflix and Amazon Prime. Facebook is pitching… Read More

The Week That Was: Social (22/02/19)

I spy fake news Twitter has rolled out a new tool in Europe to allow users to identify if they are being targeted by ads paid for by political campaigns ahead of upcoming elections. AI technology lets users find their perfect pup… Read More

The Week That Was: Social (15/02/19)

Should social networks be held responsible for child self-harm? A mother who lost her daughter to suicide in 2013 is at the forefront of a campaign with the NSPCC to hold social networks accountable for failing to keep children safe on their networks. Thousands… Read More

The Week That Was: Games (08/02/19)

Fortnite’s virtual concert  While this isn’t the first instance of a virtual concert (Minecraft, PS Home, and Second Life all gave it a go) – Fortnite’s Marshmello concert was a record breaking achievement and reaffirmed Fortnite’s prominence within the games industry. 10 million concurrent players gathered in… Read More

The Week That Was: Social (25/01/19)

Paint me like one of your Snapchat girls… Filters and face-altering apps are leading to a rise in facial dysmorphia amongst its users, with avid selfie-takers reaching out to cosmetic surgeons to recreate their favourite filters in real life. Channel 4 teams up with… Read More

The Week That Was: Social Media (18/01/19)

Egg post poaches Kylie Jenner’s world record A stock photo of an egg has become the most ‘liked’ post on Instagram after receiving over 40 million ‘likes’. The account, @world_record_egg, now boasts more than 7 million followers after challenging users to help them… Read More

The Week That Was: Social Media (21/12/18)

Facebook shared private user messages with Netflix and Spotify It’s been revealed that Facebook gave Netflix and Spotify the ability to read all users private messages… even the deleted ones. Facebook were making exceptions to its privacy policies, making the data available through loopholes… Read More

The Week That Was: Social Media (10/08/18)

For a quick recap of the week’s social media news, read on! L’Oreal launches ‘try before you buy’ AR on Facebook After heavily investing in AR, beauty giant L’Oreal has launched a ‘try before you buy’ augmented reality feature in Facebook ads with its NYX Professional Makeup brand. Users… Read More

The Week That Was: Social Media (03/08/18)

Whatsapp confirms a big new update Whatsapp has just confirmed that it’s adding a new way to chat on the app.  The popular messaging service says that billions of users will be able to use a new group video call feature.  This feature enables… Read More

TWTW: Social Media (27/07/18)

Look below for this week’s top social media news. Twitter prioritises health over growth Putting civility before vanity metrics, Twitter has shown a large decrease in users after ridding the platform of many trolls, bots and other abusive accounts. Dorsey said the platform was committed to “increasing the… Read More

The Week That Was: Social Media (19/08/18)

Take a look at some of the headline social media news this week: YouTube heads to the ring YouTube stars KSI and Logan Paul will be battling it out for bragging rights in Manchester this August, with the full fight streamed on YouTube for… Read More

The Week That Was: Social (29/06/18)

Instagram unveils video calling Throwing its hat into the ring, Instagram unveiled its own video calling function in app this week. It allows up to 4 people to chat at once and is accessed through the direct messaging section. Users can then minimise chat windows and… Read More

The Week That Was: Social (22/06/18)

IGTV lands as Instagram hits 1bn users To celebrate hitting 1 billion users, Instagram has launched IGTV, a video extension to rival YouTube. It’s now allowing users to post up to 1-hour-long videos, leaving room for influencers and brands to bring their longer-form video into their highly… Read More

The Week That Was: Social (15/06/18)

Get a topline look at last weeks social news… Facebook tries to have all the answers… Following April’s brutal US Senate hearing, Mark Zuckerberg and Facebook have released 500 pages of responses in an attempt at damage control. Despite their preciseness, they do little to shed any… Read More

The Week That Was: Social (8/6/2018)

From beauty bloggers to depression, get a topline look at this week’s social media news. What effect can negative social media experiences have on our mood? According to research done by the Universities of Pittsburgh and West Virginia, negative interactions online… Read More

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