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Alfred 2023 Q2 Review: Celebrating Triumphs, Innovations, and Growth

3rd August 2023

As we entered the second quarter of 2023, we celebrated a significant milestone – Alfred’s 10th birthday. It reminded us of our continued commitment to inspire brands to be a force for good, reflected in our mantra, #MovementsNotMoments.

Q2 saw us achieving a series of groundbreaking milestones, from launching the UK’s first flushable sanitary pad, Fluus, under the #AboutFlushingTime campaign, to challenging norms with the Oatly Go Blue Campaign, sparking nationwide discussions about our relationships with dairy.

The quarter was also marked by brewing exciting experiences with Nespresso and promoting sustainability through The Good Festival at Westfield.

At PR 360, our Managing Director, Dan, spoke about the need for brands to focus on progress over perfection, a philosophy that embodies Alfred’s approach.

We welcomed the rosé season in style, grew our team, and our year-on-year growth of 26% earned us a spot on PR Week’s Top 150 Consultancies. As we continue driving impactful movements, we’re excited to see what the rest of the year will bring. Stay tuned.

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