Creating content that stirs the soul and moves the heart isn’t just a matter of luck; it’s a craft, an understanding that what we share can either touch lives or pass by unnoticed.

When social media shares fuel algorithms, apathy is the adversary that content creators must strive to conquer. The fundamental human need to feel and connect is at the core of every meaningful engagement.

Maya Angelou said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This timeless insight captures what makes content not just sharable but truly memorable.

At Alfred, we aim not just to create content; our work resonates on a human level, reaching out to touch the emotional core of our audience.

The Power of Emotional Resonance

The key to creating content that lives, breathes, and stays with a person lies in its emotional resonance.

When content mirrors the innermost feelings, beliefs, or experiences of an individual, it does more than just pass through their feed—it becomes a part of their story. It validates their feelings and reinforces their beliefs, forging a connection that extends beyond the digital space.

Evoking Emotions: A Dual-Edged Sword

Emotions are the lifeblood of virality. Joy, awe, and inspiration have the power to uplift and create a ripple of positivity that encourages sharing.

On the flip side, we’re increasingly seeing anger and outrage fuelling the spread of content, sparking discussion and driving action. Harness both the light and dark shades of emotion, recognising that each has its place in the tapestry of shared human experience.

Storytelling and Humour: The Universal Language

Humour and stories are the universal languages that cross borders and cultural divides. They are the ingredients for virality, the sparks that can ignite a global conversation.

When a narrative or a joke strikes a chord, it’s because it speaks to a truth we all recognise, an experience we’ve all shared. At Alfred, we are always striving to tell tales and craft punchlines that people not only hear or see, but also feel.

Inspirational Content: The Beacon of Positivity

In a world that’s often clouded by cynicism, content that inspires becomes a beacon of hope. It’s the kind of content that people don’t just want to share; they need to share. It provides value, motivation, and above all, a sense of possibility.

By instilling hope and encouragement, we don’t just reach our audience; we lift them.

Let us remember that creating with intention is the key to moving away from apathy. With every piece of content, ask: Does it make you feel? Does it echo in the chambers of your heart? If the answer is yes, then you’ve created something truly worth sharing.

Because, in the end, it’s all about how you made them feel.