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Instadads scoff a brick-tastic breakfast with LEGO DC Justice League: Gotham City Breakout

14th July 2016

It’s been LEGO mania in the office recently, as we partnered with cool Instadad collective, Dad’s Breakfast Club, to launch the Blu-ray™ and DVD release of LEGO DC Justice League: Gotham City Breakout.

Dad’s Breakfast Club is the newest way for likeminded London dads to regularly meet up to tuck into a slap-up Saturday morning brunch, whilst enjoying exclusive activities with their kids. We partnered with founder, top Dad influencer @London_Dad, to provide heaps of LEGO fun for dads and kids at this month’s event. Needless to say, with brand new LEGO DC play sets to build and a LEGO DC Justice League: Gotham City Breakout Blu-ray and minifigure to take home… we think the dads might have been the most excited ones there!

Dads, including @ManvsPink and @DulwichDad snapped away throughout the morning, sharing Insta updates as everyone jumped head-first into LEGO DC build-offs, a big breakfast and even came face-to-face with an 8ft LEGO Batman himself! The LEGO DC packed goodie bags went down just as well as the bacon butties and pancakes.

The campaign didn’t stop there, we’ve ensured LEGO DC Justice League: Gotham City Breakout couldn’t be missed by kids across the country, securing two full pages in The Sun’s Fun supplement, plus huge features and activity pages in Toxic, Kick!, Kraze, Mega and The Week Junior to name a few. But we know it’s not just the little ones who love LEGO and Superheroes, we’ve placed YouTube unboxing and features with outlets aimed at readers big and small, from Brick Bros. UK to What Culture and Metro.

Overall, the latest instalment in the LEGO DC Justice League franchise has been a roaring success, we look forward to reuniting with LEGO Batman and the rest of the Justice League soon.