LEARN, CREATE & DO
Last week, the world’s largest toy maker had to disappoint stakeholders, legions of fans and the climate community when it abandoned a major sustainability target. But Lego’s honesty in the face of a huge setback is a lesson in corporate reputation management. So what was the…
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Is the pressure for brands to be ‘perfect’ stifling social and environmental progress? In a word, yes. New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain…
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Throughout the year, part of the job we love the most is keeping up with the latest food & drink trends. From willing volunteers at the latest restaurant openings, to mixing up drinks at home, to scrolling through TikTok for “research”, to swapping news stories in the office;…
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Alfred is hiring at a number of levels. If you’re interested in helping brands to make a positive impact in the world, we’d love to talk to you. Here’s what we’re looking for: 1 x consumer PR Junior Account Executive…
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While heralded as an example of true purpose by many, I fear the giving away of Patagonia by its founder will do more harm than good for the purpose business movement, as we need more businesses to operate, and be founded with purpose at their core. The false…
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What a year for politics (so far…). Putting Brexit, the Ukraine War and the cost-of-living crisis aside, the UK scandal ridden government has torn itself apart, to the point where we’ve been left practically leader-less during the ‘summer of discontent’. Despite the…
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#ThrowbackThursday to our Alfred Summer Party where the team let loose and belted out some classics with Rockaoke! We also took the opportunity to reflect on the last year with the inaugural edition of ‘The Alfred Culture Awards’. We created these to champion team…
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Netflix has announced its plans for further world domination, with the reported expansion of its services into an Apple-Arcade style subscription model, a move that follows the success of Black Mirror: Bandersnatch, and Stranger Things: The Game. We don’t yet know whether this expansion will offer similar interactive experiences, or…
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It’s been an amazing year at Alfred and so, we wanted to take a moment to look back at everything we’ve achieved in 2019. We’re proud to have done some of our best, most impactful work yet, continued relationships with some brilliant clients and won some new ones. And, found…
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Now in my thirties, I’m ashamed to say this is the first time I’ve really paid close attention to a general election and I’ve found the entire thing completely infuriating. On a daily basis, I’ve been left shocked at the sheer volume of false claims, use of loaded…
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As part of this month’s culture currency, a monthly event where the Alfred team take an afternoon to explore some of London’s many and varied cultural happenings, we visited Tim Walker’s ‘Wonderful Things’ exhibition at the V&A. Best known for his fashion editorial work with Vogue,…
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The relationship between the Royals and the British media has often played out across the tabloid pages of history not too dissimilar to that of a Shakespearian play. Looking back over the past fifty-odd years and you’ll find love and resounding affection, but you don’t have to look too hard to stumble across drama and scandal;…
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This month, Oatly announced the launch of its new Ice Cream range for the first time in the UK. To celebrate, the Alfred team hosted an ‘Oatly Ice Cream Party’ at the renowned, and very cool plant-based eats café Kalifornia Kitchen in London. We invited a whole host of media…
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With summer being to university students what an escaped python is to a zookeeper (long, expensive and surprisingly easy to miss), I realised that I couldn’t afford to waste another break playing excessive amounts of video games and making the difficult journey to and from the fridge. After all, there’s…
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With awards season looming in the PR diary, our co-founder Dan Neale, following his turn as a PR Week judge last year, was asked to sit on a panel at the PR Week Awards breakfast briefing to discuss what it takes to create an award winning entry. It’s…
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When you hear, according to yesterday’s news, PR is ranked behind a firefighter; saving lives and putting your own life at risk on a daily basis, military personnel; high intensity live/die stuff you can’t exactly capacity plan for, and a police officer; your life is in immediate danger and…
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In the run up to Christmas, the team here at Alfred have been polishing up our best jokes, as we’ve been working with some of the UK’s top comedians ahead of their new DVD releases this Christmas. Needless to say, practise does not make perfect for the team here and…
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Team Alfred has been enjoying an Ab-tastic run up to Christmas, working on none other than Magic Mike XXL on behalf of Warner Bros. Our campaign kicked off in the summer, when we took some brilliant lifestyle bloggers along to the European Premiere in London, to experience life…
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We recently started working with Northern Ireland’s most famous twins, the Keery Twins, owners of London’s Cereal Killer Café, to deliver an integrated PR and social strategy to launch their new YouTube channel. First up, to unveil their channel to the world, Alan and Gary created…
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