Insight & Planning - Page 2 of 2

Gram Games – 22% Project

Alfred brought the #22PercentProject to London, a multi-faceted event and communications campaign which tackled the problem head-on and created conversation.

How do we build excitement and cinema attendance for French independent film Eden, targeting music fans who grew up during the house and garage era, as well as those who are discovering the genre now?

Shaolin

How do we build awareness of the spectacular Shaolin Monks, raising their profile in the UK and engaging consumers and the media in the DVD of their astonishing stage show? It was key to hit the teen and family target audience.

Ghosthunters

How do we engage kids and parents (and in turn retailers) to build awareness of ‘GhostHunters on Icy Trails’, based on an unknown book with German origins?

Ninja Jamm: Android Launch

Delivered integrated PR, social advertising and influencer campaign to drive app downloads of music making app, Ninja Jamm. Focused on music influencers as well as mainstream media (targeting app/tech pages) for the PR push.

MMX Racing meets WWE

Explore and recommend new user acquisition channels to promote Hutch’s new partnership with WWE, in which they integrate their characters into the hugely successful MMX racing game.