We were tasked to ensure that new theatrical film release, ‘Maleficent’, was deemed a must-see by the target market of girls aged 5 and 12, whilst at the same time appealing to the slightly older teen market. It also had to be seen as a blockbuster so that mum was excited to take the whole family.

How do we launch a niche documentary about MotoGP to hard to reach superbike fans, motorheads and broader sports audience?

Despite having very low levels of awareness amongst parents, advisors and potential students, Escape Studios needed to be seen as a market leader within the film, VFX, games and animation industry with regards to higher education.

How do you launch a MCN (Multi Channel Network) that has 5.5k of the largest YouTube influencers on their books to the business community… whilst addressing the fact most have no understanding of what an MCN is?

How do we drive Digital Download purchase within an audience of young ‘streamers’?

How do we deliver a staggered Home Entertainment campaign for Sully: Miracle on the Hudson, which has a peak of activity at Digital release and maintains noise through to physical?

Despite half of gamers being women, there’s a lack of female talent in the industry. We were tasked to help Gram Games reverse the gender disparity in the gaming industry, fuelling conversation and encouraging women to get on the games career ladder.

The UK market is slow to adopt smart vacuums, how do we educate and increase awareness of the benefits of Neato’s products and technology?

Taking a ‘corpsumer’ approach, with a series of campaigns and activations that showed the consumer what SodaStream stood for.

Partnered with Etsy fan, journalist and author Dawn O’Porter to curate her own exclusive Mother’s Day Etsy gift guide for every type of mum. Activity supported by five parenting influencers, sharing their favourite gifts across social media to drive wider engagement. Launched a gift guide with Dawn at exclusive media and influencer event, to showcase the breadth of Etsy product that would be perfect for Mums. Supported activity with creative press office, to drive Mother’s Day product placement and features in high-tier titles.

Positioned the film as the summer’s hottest indie release by partnering with Mixmag to run an exclusive screening event at Egg nightclub, which saw a special guest DJ set performed by writer and inspiration of Eden, Sven Hansen-Løvegear.