How do we drive Digital Download purchase within an audience of young ‘streamers’?

How do we deliver a staggered Home Entertainment campaign for Sully: Miracle on the Hudson, which has a peak of activity at Digital release and maintains noise through to physical?

Taking a ‘corpsumer’ approach, with a series of campaigns and activations that showed the consumer what SodaStream stood for.

Partnered with Etsy fan, journalist and author Dawn O’Porter to curate her own exclusive Mother’s Day Etsy gift guide for every type of mum. Activity supported by five parenting influencers, sharing their favourite gifts across social media to drive wider engagement. Launched a gift guide with Dawn at exclusive media and influencer event, to showcase the breadth of Etsy product that would be perfect for Mums. Supported activity with creative press office, to drive Mother’s Day product placement and features in high-tier titles.

Our solution was to develop a campaign that was everything but traditional. From research and focus groups, we knew that influence in this sector was diminishing within traditional media. As a result, we took a single-minded approach focusing the core press office campaign on gaming YouTubers and bloggers.

Positioned the film as the summer’s hottest indie release by partnering with Mixmag to run an exclusive screening event at Egg nightclub, which saw a special guest DJ set performed by writer and inspiration of Eden, Sven Hansen-Løvegear.

Delivered integrated PR, social advertising and influencer campaign to drive app downloads of music making app, Ninja Jamm. Focused on music influencers as well as mainstream media (targeting app/tech pages) for the PR push.

Researched and identified key voices in this space (which included influencers that had already covered wrestling games by other publishers), WWE fan channels and mobile gaming enthusiasts. Facilitated the creation of sponsored content, where YouTube stars were commission to create a host of videos, showing the new update and gameplay available. Content created included straight up “lets play” and reviews along with challenges created by hosts of specific channels.