Etsy is known for products in the craft space, but they also have an incredible collection of handmade and bespoke homeware created by small businesses and artists across the UK, that we knew would appeal to fashion-forward audiences. 

Etsy is all about products that have a story, and keeping commerce human. Be it an interiors masterpiece to unique wall art, all of these products have a maker that hand crafted the item with love. How do we show Etsy’s target audience that this is the place to buy gifts that have real meaning?

Partnered with Etsy fan, journalist and author Dawn O’Porter to curate her own exclusive Mother’s Day Etsy gift guide for every type of mum. Activity supported by five parenting influencers, sharing their favourite gifts across social media to drive wider engagement. Launched a gift guide with Dawn at exclusive media and influencer event, to showcase the breadth of Etsy product that would be perfect for Mums. Supported activity with creative press office, to drive Mother’s Day product placement and features in high-tier titles.