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THINKING, CULTURE & WORK

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The Magnificent Maleficent tumblr

For the past six weeks, as part of our first theatrical campaign for Disney’s smash box office hit, Maleficent, we’ve been creating and managing a daily evolving tumblr. Jam-packed full of exciting official film content and bespoke beauty, lifestyle and fashion posts created for us by…

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Happy Birthday to us!

Yes, we can’t believe it either, but today we’re celebrating Alfred’s official first birthday and WOW, what a year it’s been. In 12 months we’ve moved from a table in the sunshine at Alice House in West Hampstead to our lovely new home in Soho. We’ve expanded…

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Making Over Maleficent’s Horns!

We’re loving this extra special Maleficent inspired photo shoot, by multi award winning celebrity salon, Inanch, who re-created the villain’s iconic horns made out of over 700 grams of real human hair. With a top team including hair stylist, make-up artist and photographer, they worked their magic…

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Hello to Maleficent In London

Earlier this month we organised the hotly anticipated press junket of the year for Disney’s, Maleficent. Taking place at the stunning Corinthia Hotel in Embankment and, alongside Disney with their European print and broadcast junket, we had the pleasure of welcoming Angelina Jolie, Elle Fanning and Sam Riley to London.

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Alfred Loves… Girls (the box set!)

In a new roundup of what we’ve been up to, over the next couple of weeks we will give you our views on some of the most addictive box sets we’ve got our teeth into… This week, Lauren tells us about GIRLS! As a twenty something living in…

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Alfred Loves… The Boat and Goat Race

Last Sunday, Alfred got into the competitive British spirit by spending the afternoon in Putney, cheering on two quintessentially English towns – Oxford Vs Cambridge at the 2014 Boat Race. The choice was tough, support Oxford with a Navy flag, or go for Cambridge and wave a slightly…

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Alfred Loves… Frame

Here at Alfred, we love a good cupcake, burger, milkshake, hot chocolate, pizza, curry (the list goes on…), so in order for us not to become 28 stone we have to work it off in the gym. One gym in particular, which the girls at Alfred especially love, is FRAME.

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