Supermarkets turn Festive

What will we be eating this Christmas? The supermarkets have unveiled their festive lines, which this year have been updated for our changing palates. Waitrose has 21 vegan and 54 gluten-free options, and Asda is focusing on Instagram-worthy treats. Let’s watch the competition heat up over the next five months!

Gareth Southgate, fashion icon?
Thanks to Southgate, the waistcoat is now back in fashion. After sporting the item at all of England’s World Cup matches, and sparking ‘Waistcoat Wednesday’ fever, M&S has seen a 35% increase in demand for them. Can we expect to see them on the catwalk next season?

Morrisons trials plastic bottle vending machine
Following in the footsteps of Iceland, Morrisons is the latest supermarket to show its continuing commitment to the planet. These pilot machines in two stores accept bottles and cans and give consumers the choice to get Morrisons vouchers, or make a charity donation instead. With each shopper able to deposit 20 bottles or cans a day, it’s a great way to encourage individual effort.

EasyJet encourages children to get reading this summer
Delayed flights, surprise taxes…and an in-air library? Not what you generally think of about EasyJet, but the airline has the support of the National Literacy Trust as it puts children’s books in passenger seat pockets on its planes. Based on research showing kids only read 11 books a year, they’re encouraging children to read more over the summer holidays.

Sign-up here to our monthly FMCG newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.