This week we discuss the hot topics from the world of Entertainment & TV, and we promise it’ll be more than just LOVE ISLAND chat. Check out the most talked about trends and discover campaigns that are creating an impact.

Love Island is Back in Business…
Whether you’re a fan, or if this show isn’t your type (on paper), there’s no denying that the return of Love Island has been the UK entertainment moment of the week. A show which launched the #careers of a new wave of reality stars, has brands falling over themselves to become part of the conversation. Whether it’s through sponsorship and product placement, newsjacking or tapping into the social buzz, brands from Lucozade to Primark are looking for a slice of the pie. We can’t wait to see how others hook into the trends and pick up on the new lingo this summer.

Everything’s Not Awesome for Emmett
The hotly tipped sequel to the 2014 animation was previewed on Good Morning America this week, and the internet lit up with excitement… and worries about the fate of the hapless lead character Emmett! Since the release of the first movie, lead vocal talent, Chris Pratt, has become one of Hollywood’s most lucrative actors and the face of two other major box office franchises. As if the LEGO universe needed any more of a helping hand! We expect to see some exciting partnerships, merchandising and content coming our way this year, in the build up to the February 2019 release.

Hollywood Hits Soho
The launch of Magic Mike Live (London) was unveiled this week in a publicists’ dream ‘moment’, live on ITV’s Britain’s Got Talent. Mr Magic himself, Channing Tatum, flew in to surprise the audience and announce the London residency of the successful Las Vegas show, to the millions of captive viewers. Proof that with the right name, broadcast compliance issues (often used as excuses by producers to bat away unwanted branded content) seem to go out the window! The broadcast hit was followed up with a classic photocall in Leicester Square, impressing a few lucky commuters no doubt.

Kanye Keeping it Simple?
Kanye West launched his new 24-minute long album at a remote listening party attended by the hip-hop elite, but it’s the cover, designed on his iPhone, which has become this album’s marketing tool of choice. To keep the buzz going, a super simple ‘yenerator’ has been launched, allowing fans to recreate his soon-to-be iconic cover, with their very own musings. Genius simplicity, serving up ready-made marketing materials for followers to share, and share… and share.

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